In this week’s special edition of our Newsletter we are proud to share with you the beautiful event we held last week in order to celebrate 10 years of ARRA™ Varieties in Brazil.
We bring you this special edition Newsletter to share the breath-taking event held last week, celebrating 10 years of the ARRA Varieties in Brazil.
How can we relay to you, our readers, this particularly meaningful and spectacular day? First you need to understand the magnitude of this milestone.
As Augusto Prado, Grapa President in Brazil recounts in his moving words during the Gala Dinner: “Ten years ago the arrival of the ARRA varieties in Brazil represented the hope for the survival of viticulture in the São Francisco Valley. Nowadays we understand with certainty that the ARRA Sweeties™ was essential for the continuity of the table grape industry in this region”.
The ARRA program brought success and prosperity to growers whose previous future was unknown, and bought to life a flourishing strong family that is ARRA Brazil.
Don’t miss out on these other newsletters: