Giumarra Sicily Newsletter #226

GiumARRA goes full circle

Giumarra family with grapes.

This week, we visit the homeland of the Giumarra family whose roots go back to Ragusa, Sicily and take a look at the great developments in ARRA™ production that are taking place in Sicily today.

Giumarra Family Heritage Sicily

The Italian island of Sicily has the advantage of an early micro climate, which gives European exclusive ARRA agent AVI, the opportunity to harvest the ARRA varieties produced here before those produced in mainland Italy, thus opening the European season of early ARRA varieties in Sicily.

Vito Terrana farm was established in 1999 as a family-run business in Campobello di Licata in Agrigento province. Today the farm is 15 hectares in size and in 2015 Vito Terrana began cooperation with AVI planting the two mid-late varieties ARRA 15 and ARRA 19. The excellent grape produced by Terrana during the 2018 season is the starting point for a great development of AVI in Sicily.

Agricola Terrana Vito Farm: The Terrana family and the fruits of their labour.
Agricola Terrana Vito Farm: The Terrana family and the fruits of their labour.


The impressive color, size and bunch quality of the ARRA 19 was achieved at Terrana Vito Farm by the Terrana family’s close adherence to the growing and production protocols. 

ARRA 19; Beautiful and abundant at Terrana Vito Farm.
ARRA 19; Beautiful and abundant at Terrana Vito Farm.

The ARRA 19 crop was due to be harvested at the end of August, however, ripening early together with ARRA 15, it presented the producers with the option of packing the two varieties in special mixed boxes.


ARRA 15, in it’s second year of production in Sicily, brought the common white varieties namely, Sugraone, and Victoria face to face with ARRA 15 and the results speak for themselves.

Vito admires their beautiful crop of ARRA 15
Vito admires their beautiful crop of ARRA 15

AVI ARRA Open Field Day in Italy

In early August, AVI organized the open field day to officially present the first production in Europe of the early ARRA 30 and ARRA 29 varieties.

AVI ARRA Field Day; ARRA 29
AVI ARRA Field Day; ARRA 29

During the OFD, AVI hosted the main retailers and producers of the ARRA varieties in Italy.
After a short introduction undertaken by Mr Carlo Lingua, AVI Managing Partner, on the development of the ARRA program carried out by AVI in Europe, the guests saw the two early varieties at the Orchidea Frutta Farm and then the mid ripening ARRA 15 variety produced by Nanna Leonardo Farm.

Producers had the chance to see the excellent quality of ARRA 30 and ARRA 29 whose harvest started in the first ten days of July and is still ongoing. Moreover, AVI Technical Manager Maurizio Simone, explained the importance of the protocols focusing on both bunches selection and shortening and in addition, the importance of the nutritional balance of the vines which deeply affect the quality of the final produce.

AVI ARRA Open Field Day
AVI ARRA Open Field Day

A special thanks goes to Orchidea Frutta and Nanna Farm who kindly hosted the field day last week and to their team for their generous help and support.

Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.