This week we are in Greece, viewing the recent ARRA™ seminar organized by Jupiter Marketing, the exclusive ARRA representative in Greece and we take a look at the ARRA varieties grown in the Kavala region. 


Following the successful season of first-year production of ARRA varieties in Kavala, over sixty growers, together with the teams from Grapa and AVI, the ARRA agent in Europe, attended the seminar and season summary. Mark Tweddle, Managing Director of Jupiter Marketing opened the seminar with a presentation on Jupiter activities during 2018 which included massive development of the ARRA varieties around the world, including Greece.


The growers raised the learning curve of the previous season, asking for specific advice and guidance for the coming season. The Grapa and AVI teams expanded the growers’ know-how with the latest updated culture practices to ensure the growers’ performance in the coming season.

AVI’s agronomist, Dott. Maurizio Simone, enriched the growers with his vast experience growing the ARRA varieties in Italy and Spain. As Maurizio is also a specialist in organic growing practices, his philosophy is in line with the growing trend for reduced chemical application.

Shachar and Maurizio presented revised protocols for ARRA 15, ARRA 19, ARRA 28 and ARRA 32
The participants made the most of the opportunity to mingle and catch up.

K-Adriatica gave a great presentation on the relevant foliar products. Tested by the Grapa teams internationally, the foliar products enhanced the ARRA varieties’ performance. 

Evangelia Kontezaki, managing director of K-Adriatica, Shachar and Jupiter's regional procurement manager, Dimitris Theodorou.

2018 Season of ARRA Varieties in Greece

ARRA 32 (ARRA Mystic Dream™)

Although the growers were advised to be careful with the young, seventeen-month-old vines, unintentionally, the crop reached thirty tonnes per hectare with excellent colour and quality. The rain didn’t bother the beautiful, fresh grapes in late October.

ARRA 19 (ARRA Passion Glow™)

As expected, this variety produced great, crunchy berries and yield, even with no PGR application. The growers let the bunches hang on the vines for almost two months for better maturity and sweetness. In some growers’ fields, the colour was darker than usual due to high potassium levels. Harvested in October, the ARRA 19 showed perfect freshness and vitality in spite of the rain.

ARRA 15 (ARRA Sweeties™)

Grown for the first time in Kavala, although this variety ripened slightly earlier than expected as it wasn’t treated with PGR, we were delighted with its clean, sweet grapes, incredible bunch shape and berry size.

ARRA 28 (ARRA Passion Punch™)

The bunches were kept on the vine until the end of October. In spite of the young vine age of seventeen months, this variety had great flavour and freshness. The Kavala microclimate enhanced the colour beyond our expectations and most of the crop was unharmed by the rains.

We’re very grateful to Mark Tweddle and the Jupiter team, especially to Dimitris Theodorou, for their time and great efforts in organizing such a successful seminar. Many thanks to Maurizio for generously giving his time and expertise and of course to all the ARRA growers who participated in the seminar for their continued support of the ARRA programme in Greece.

Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.