Topfruit

In this week’s newsletter, we are very pleased to share with you TopFruit’s article on the recent ARRA™ season in South Africa and Namibia which was published in FreshPlaza online magazine on 30th April.

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TopFruit: South African and Namibian ARRA table grape season

The 2018/19 season has proved to be one of the most difficult seasons for the table grape industry, due to difficult growing conditions and a market flooded with product, leading to lower prices. In spite of a difficult season the ARRA varieties, managed by TopFruit, still received positive feedback from growers and the markets.

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ARRA Passion Fire™ (ARRA 29); bright and beautiful

During the past season, TopFruit held two ARRA open days, welcoming a record number of 170 attendees, the first on 17 November 2018 in Aussenkehr, Namibia and the second in the Hex River Valley, South Africa on 5 January 2019. The variety that stood out the most at both field days must surely be the early red variety ARRA 29 with its good berry size, bright red colour, crisp texture and most important of all: great shelf life.

In the second year of exporting ARRA 29 from Namibia and the first year from the Hex River Valley in South Africa, feedback from both growers and marketers has been very positive. ARRA 29 looks to be a great replacement for Flame Seedless which had a difficult season in South Africa.
According to TopFruit’s Stephan Nel, ARRA 29 comes into production in the Hex River Valley in week 2, it colours naturally without difficulty in this area and has the right specifications for the Asian markets. He feels the future looks bright for this newcomer to the market.

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ARRA Sweeties™ (ARRA 15); packaged perfection

ARRA 15 had a good production season in the Hex River Valley, and performed very well this season. ASViljoen Boerdery was the first grower/exporter to make use of the newly designed ARRA Sweeties® bags for their ARRA 15 this season. With its bright green and black colours, quality fruit in this packaging clearly stood out from the rest.
Anton Viljoen commented that both the packaging and trademark was well received in the UK and Asia. The growers will build on this achievement going forward making sure only the best quality fruit is packed in the branded packaging.

ARRA 14, a mid to early black variety, is another first to be exported this year from the Hex River Valley. It is labour friendly and easy to farm, with good eating quality and a beautiful bloom on the berries even after cold storage. Feedback from the various markets showed this variety was well received for its first production season.

Although this season was difficult for the industry as a whole, we will start afresh next season and look forward to a bright future with promising ARRA varieties in South Africa and Namibia.

They’re out!


Have you checked your inbox lately? The invitations for the 2019 ARRA Field Days have been sent out – be sure to register!

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.