Mystic Dream

This week, we are thrilled to present this seasons remarkable ARRA Mystic Dream ™ (ARRA 32) harvests in Israel, Italy and Greece. In addition, we report on the ARRA™ stars that are rising in Greece. 

ARRA Mystic Dream™ (ARRA 32) in Israel

mystic dream in Israel

Situated in southern Israel, Lachish cooperative has approximately five hundred hectares of table grapevines planted, including the ARRA varieties; ARRA Mystic Dream ™ (ARRA 32), ARRA Sweeties™ (ARRA 15), ARRA Passion Fire™ (ARRA 29)  and ARRA Sugar Drop™ (ARRA 30) which are co-marketed under the ‘Tali Grapes‘ brand.

Mystic Dream
Black is beautiful, ARRA Mystic Dream

Lachish grower, Asaf Arad is delighted with this first year’s harvest of ARRA Mystic Dream (ARRA 32). Asaf’s vineyards were abundant with beautiful, full, black bunches.

mystic dream
mystic dream
mystic dream

As can be seen from the pictures below, Asaf’s harvest of ARRA Mystic Dream (ARRA 32) has produced an exceptional crop of this impressive variety.

Mystic Dream
Mystic Dream Boxes.
Asaf's harvest is ready to hit the shelves

ARRA Mystic Dream (ARRA 32) in Italy

mystic dream in Italy

Situated in Saluzzo in the Piedmont region of northwest Italy, I Vigneti di L’Abbate Carmelina Farm has produced a remarkable first-year crop of ARRA Mystic Dream (ARRA 32). As can be seen from the photographs below, the harvest exceeded all expectations with impressive bunch sizes and large berries. 

ARRA 32 Mystic Dream
With the progression of autumn in Saluzzo, the reddish stalks occur as the nights become colder.

ARRA Mystic Dream’s (ARRA 32) adaptability to varying climatic conditions is clearly shown; from the Israeli desert to north Piedmont, the shape, colour and taste of this remarkable variety remain the same.

Greece: ARRA in Kavala

ARRA 32 Mystic Dream in Greece

ARRA Mystic Dream (ARRA 32)

Autumn sees the harvests underway in Greece and in September, Rafi and Shachar joined up with Jupiter Marketing’s (master license holders for ARRA varieties in Greece) managing director, Mark Tweddle, consultant Andre Vermaak and regional procurement manager, Dimitris Theodorou to visit the ARRA growers in the Kavala region. Together, they were very impressed with this year’s crop of ARRA Mystic Dream (ARRA 32). In just its second year of production, this variety is already proving to be a winner in this area of the Mediterranean.

Mystic Dream

For more information on Jupiter’s ARRA Mystic Dream (ARRA 32) production, please see the recent article published by Jupiter Marketing in Fresh Plaza online magazine.

As well as ARRA Mystic Dream (ARRA 32), the Grapa and Jupiter teams also observed the vineyards of ARRA Sweeties™ (ARRA 15), ARRA Passion Glow™ (ARRA 19) and ARRA Passion Punch™ (ARRA 28).

ARRA Passion Punch™ (ARRA 28)

Harvesting late in the season at week 40-44, the ARRA Passion Punch (ARRA 28) in its second year of production is ripening in October as was predicted. With naturally large berries averaging 24 – 26 mm and excellent eating quality, this variety certainly packs a punch.

ARRA Passion Glow™ (ARRA 19)

ARRA Sweeties™ (ARRA 15)

The Jupiter and Grapa teams met with the growers to discuss and advise on growing protocols and technical issues.
Andre (on left) and Mark survey the ARRA vineyards

While in Greece, Rafi and Shachar visited ARRA producers Simvolo, where he noted among the Simvolo team much enthusiasm to learn and improve upon the ARRA production in the vineyards. Simvolo growers enjoy the benefit of packing ARRA Passion Glow (ARRA 19) together with ARRA Sweeties (ARRA 15), resulting in a colourful and eye-catching finished product.


Strengthening our ties not only through business but also through pleasure, the Jupiter and Grapa teams raise a glass to the ARRA programme in Greece.

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We’ve heard other growers excited about this year’s performance.

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