In this edition of the newsletter, we are delighted to bring you updates from Brazil where a successful first semester brought good results and the ARRA producers are now getting ready for their second harvest cycle and news from India.

ARRA Mystic Dream™ ARRA 32
Mainly loved for its berry size, the full color and good eating quality, ARRA Mystic Dream™, is a late, extremely fertile black variety carrying large oval berries, excellent sweetness and juiciness along with a gentle crisp-crunchy texture.

In Italy, ARRA 32 ripens in October where it is successfully grown in Puglia, Southern Italy as well Piemonte, Northern Italy. ARRA 32 is a variety that has a longer growing cycle, as the bunch will continue to grow even once the berries have reached their full black color. Although the color emerges uniform and fully black, the Brix can still be as low as 12/13, therefore, it is still too early to start harvesting considering that the optimal brix level of ARRA 32 is reached at 18/19. 

Puglia, South Italy. ARRA Mystic Dream ARRA 32
Puglia, South Italy.

Watch ARRA 32 in the region of Piemonte, Northern Italy, in this video created by AVI srl.

AVI srl, exclusive ARRA agent in Europe, received great feedback from the market this past season. Carlo Lingua, AVI CEO, reports: “We had great expectations from ARRA Mystic Dream and they all have been fulfilled. The consumer really loves to eat a great black variety when it is of such high quality. ARRA 32 is very productive and easy to grow and if the growing guidelines are followed the results can only be excellent”. 

ARRA Mystic Dream, Piemonte, North Italy
Piemonte, North Italy

In Italy, ARRA 32 ripens in October where it is successfully grown in Puglia, Southern Italy as well Piemonte, Northern Italy. ARRA 32 is a variety that has a longer growing cycle, as the bunch will continue to grow even once the berries have reached their full black color. Although the color emerges uniform and fully black, the Brix can still be as low as 12/13, therefore, it is still too early to start harvesting considering that the optimal brix level of ARRA 32 is reached at 18/19. 

Puglia, South Italy. ARRA Mystic Dream ARRA 32
Puglia, South Italy.

Watch ARRA 32 in the region of Piemonte, Northern Italy, in this video created by AVI srl.

AVI srl, exclusive ARRA agent in Europe, received great feedback from the market this past season. Carlo Lingua, AVI CEO, reports: “We had great expectations from ARRA Mystic Dream and they all have been fulfilled. The consumer really loves to eat a great black variety when it is of such high quality. ARRA 32 is very productive and easy to grow and if the growing guidelines are followed the results can only be excellent”. 

ARRA Mystic Dream, Piemonte, North Italy
Piemonte, North Italy

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