This week we travel to Ecuador where the success of this second year of production of ARRA Sweeties™ (ARRA 15) continues as well as to Brazil, where the excitement about the new varieties is growing bigger and bigger. Moreover, the Grapa team is happy to report the fruitful 3 days spent at the Fruit Attraction in Madrid.

The season in Ecuador has begun and Agrindzap, has produced a very sufficient crop of ARRA Sweeties. In their second year of production, the vines are strong and have great fertility. Agrindzap Director, Juan Eduardo Burnea relates: “This is our second harvest of ARRA 15. We are fine-tuning the management of the vineyard considering  in our area the phenology of the plant is very fast, we must act quickly when it comes to field management.”

ARRA 15 just before harvest
ARRA Sweeties produced and packed by Agrindza
Following our latest newsletter, we are glad to receive even more good news from Brazil and we are keen to share it with our readers. Vinor Agronegocios is one of the newest licensed producers of ARRA 15. The company started their harvest 2 weeks ago and the results are wonderful. Vinor Agronegocios reported that the production of their ARRA 15 is mainly first-class. The berries’ shape and appearance show a beautiful true type ARRA 15 along with a Brix of over 20 with a perfect balance of sugar and acidity.
ARRA 15 in its first production

Finobrasa Sunvalley farm was the first company to produce ARRA 34 (ARRA Yum!bo™) in a semi-commercial area. ARRA 34 is a white mid-season variety, truly one of a kind due to its berry shape and size, its fresh eating quality, shiny color, and ease of growing.

ARRA Yum!bo™ (ARRA 34) packed by Finobrasa

The Finobrasa team has improved their practice lately by adapting the protocol according to their area and has achieved great results. The Grapa Brazilian team, together with the producers, are constantly evaluating the newest ARRA selections added to the ARRA Program in Brazil as well as investing time and effort by constantly improving the growing protocol in order to find the varieties that will be a success. 

ARRA Yum!bo (ARRA 34) is a good choice for the big berries lover

New ARRA selections are currently under evaluation in Coopexvale test block. The new ARRA varieties that can sustain the tropical Brazilian weather and show potential in producing two cycles are the ones that will be selected and taken to a more advanced evaluation stage.
The Grapa Brazil Team organized a Field Day that will take on the 11-13 of November, in order to show the most promising selections to the Brazilian producers. Amanda Rodrigues, ARRA Agronomist, says: “The harvest of this test block will showcase the latest most promising selections that we are evaluating, helping us to assess the production potential of each one along with the development of the protocols”.

ARRA Mystic Dream (ARRA 32) is a charming late black variety that stands out for its great quality, currently being harvested in Italy and Greece. For us, there was no better time to hold a webinar in order to present to traders and retailers the appealing qualities and characteristics of this variety as well as offer a sneak peek into this season’s production in Italy and Greece. Shachar Karniel, ARRA Varieties Breeder and Nomi Karniel-Padan, Grapa Commercial Director, welcomed two special guests to attend as speakers during the successful webinar: Mark Tweddle, CEO & Joint MD at Jupiter Group and Carlo Lingua, CEO at AVI s.r.l.
Mark and Carlo shared their experience of marketing and growing ARRA Mystic Dream with the attendees.

ARRA 32 from Greece and Italy presents excellent quality, large berries nice uniform color and is crispier than ever.
Mark Tweedle during the webinar highlighted: “Recently consumers are moving more and more towards red and black varieties and we believe that the great characteristics of ARRA Mystic Dream will secure this variety a place of honor on the supermarket’s shelves.”

ARRA 32 from Greece (left) and Italy (right)
After 2 long years without being able to meet our partners, producers and colleagues in person we were very happy to attend Fruit Attraction, Madrid. The Grapa team, Shachar, Nomi, Rafi and Uzi were delighted to present the ARRA™ Varieties such as ARRA Sweeties and ARRA Mystic Dream from Italy as well as new promising selections shipped directly from the breeding site in California.
The Exhibition's stars: ARRA 94-B-35+4 and ARRA 93B-35+7

Nomi Karniel Padan, Grapa Commercial Director, is very pleased about the 3 days spent at Fruit Attraction Madrid and reports just after the exhibition: “We were closely following the developments in connection to the exhibition, skeptical that it would have been a live event. We were so happy when it became clear that Fruit Attraction would be “in-person”.
Nomi continues: “It was a great pleasure to meet people that we could only see via Zoom as well as to create new connections since the chances are really low in the virtual world. It was also very encouraging to see participants arriving from South Africa, South America, North Africa and Gulf countries. Great to be connected again!”.

From left: Rafi Karniel, Grapa CEO, Uzi Yaron, Grapa R&D Director, Nomi Karniel-Padan, Grapa Commercial Director and Shachar Karniel, ARRA Varieties Breeder.

Read the article published last week on FRUITNET:
Grapa prepared for extremes:

The threat of climate change looms large for growers, but Grapa Varieties believes the genetic profile of its grape varieties offers greater resistance in a future of extreme conditions.
Climate change stands as the greatest challenge facing table grape growers today, according to Shachar Karniel, breeder of the Arra varieties and the fourth generation in a family of grape producers dating back to 1882. “2021 is the first year that we have seen clear signs of climate change in three major grape-producing countries at the same time,” he says

Read more…

Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.