Grapa continues to recognize the importance of close and personal connections with you – our licensed growers and representatives, so despite travel limitations, we did our utmost to hold as many virtual seminars as possible and provide the necessary technical support from afar. Together with our agents, we continue to strengthen the technical support that is made available, with many bringing on new team members, towards a foundation for imminent growth.
As the ARRA varieties become ever more present on the international stage, Grapa implemented structural shifts and changes towards ensuring our global network is best positioned for anticipated growth and expansion in both existing and new territories. Our ultimate goal is to optimize our relationships with our partners worldwide, and to ensure the highest level of support so that every territory achieves its full potential.
Now more than ever, the ARRA varieties demonstrated their superiority this past year, with early harvest times and adaptability to climate change and severe weather conditions. To read more, follow this link: As Early As ARRA.
This summer, we are looking forward to hosting the ARRA Field Days in Bakersfield, CA for an in-person event and to present the promising and exceptional future selections.