Chinese Market
ARRA Mystic Dream™ from Chile, produced by Enrique Santelices and exported by Exportadora Fruta Austral, arrived last week to Shanghai. The fruit, that was harvested at the beginning of March reached its destination in excellent condition and received very good feedback.
With green rachis and a perfect bloom, ARRA Mystic Dream has a gentle crisp texture and is very juicy, with good levels of sweetness.
According to Decofruit, a company specializing in providing market information and intelligence services, during the month of February, reported an increase in arrivals and openings of most varietal groups of table grapes in the Chinese markets. Furthermore, the first arrivals of the season, from Chile, appeared in the Chinese markets, during week 6 which included ARRA Sweeties™ and ARRA Passion Fire™. Read the full article here.
The Global Grape Congress was live on March 17 and it brought together key players in the fresh table grape category that connected and shared their experience and expertise. Through talks, interviews and discussions the participants shared the latest developments in the business, including the development of new varieties, new technologies and new markets.
Shachal Karniel, ARRA Varieties Breeder, joined as a speaker during the panel session ”Future of Grapes”. Shachar shared with the audience the great advantage of the ARRA Varieties of being rain tolerant as well as their capabilities to adapt to the ever changing weather conditions.
During the Global Grape Congress, we were thrilled to launch our new ARRA corporate video, produced in collaboration with Lucentlands.
Do not miss the opportunity to see and taste the very early and early ARRA Varieties selections.
We will be happy to finally meet you all in person!
Click below to listen what Uzi Yaron, Grapa R&D Director, has to say about this new very early black selection in California. The video was recorded few days ago.
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We have a crush on this intense cherry-colour variety with its large, elongated, berries. This mid-late variety that boasts excellent sugar-acid balance, cherry flavour and sensational crunch, delights in appearance, taste and eating experience. Proven to be fully rain resistant, the variety also has excellent fertility and exceptional storage ability. It is the ultimate long shipping variety with the best shelf life in the industry.
ARRA CHERRY CRUSH™ literally has it all!
In short: THE ULTIMATE RED.
This established early red variety boasts a beautiful, natural, full red colour. It’s large, crunchy berries offer a fantastic eating quality. Good productivity, extraordinary hanging ability, shipping durability and shelf life, make it a choice early red.
The earliest existing red variety in the market ripens naturally 4-5 days before Flame. The advantageous short cycle, natural full red colour, together with large, sweet, crunchy berries make this a perfect Flame replacement. ARRA Fire Kiss has proven to be very fertile and grower friendly, as well as bearing great post-harvest and shipping qualities.