We’re delighted to share with you our experience in presenting the ARRA™ Varieties at ASIA Fruit Logistica in Bangkok as well as at the IFPA in Orlando. Then we will bring you fresh news from Peru, where the ARRA Varieties’ harvest began just a few days ago, marking the start of the Southern Hemisphere table grape season. Keep reading to discover more.

Team Giumarra was happy to have the opportunity to present the ARRA varieties and connect with growers and customers in person at the IFPA Global Produce & Floral Show, which took place on 27-29 of October in Orlando, Florida. 

Giumarra Vineyards has been exhibiting at the show, formerly called the PMA Fresh Summit, since 2013. This year’s show felt like an industry reunion since the show was held virtually in 2020 and cancelled in 2021.

The Giumarra Team

“We decided to go with a Fantasy Football theme for our fall advertising campaign and for our show booth this year” said VP of Marketing Mimi Corsaro. “Our message was to Draft Your Best Line-Up with Team Giumarra, and showed-off our ARRA All-Stars, including ARRA Sugar Drop™, ARRA Honey Pop, ARRA Passion Fire™, ARRA Mystic Dream™, and our new amazing red varieties ARD 35 & ARD 36 “.

Mimi concludes: “The feedback and response we received from our customers were very positive, and we are looking forward to the increased production that we will have with our winning varietal line-up to open our next harvest season.”

This week, Asia Fruit Logistica welcomed the global fresh fruit industry to Bangkok, kicking off the event with a beautiful opening reception  for the industry professionals to exchange the latest updates and network with key market players from all over the world.
Spanning 18 national and group pavilions, exhibitors from many countries and regions participated, showcasing their products and services.

This week, Asia Fruit Logistica welcomed the global fresh fruit industry to Bangkok, kicking off the event with a beautiful opening reception  for the industry professionals to exchange the latest updates and network with key market players from all over the world.
Spanning 18 national and group pavilions, exhibitors from many countries and regions participated, showcasing their products and services.

Last week Sahyadri Farms held a field day for all the ARRA producers. Events like these provide the growers with even more tools, knowledge and support to continue to improve the production quality.

As trade in Asia is continuously growing and evolving, while holding huge potential, the Grapa team took this opportunity to be an active part of the event, in order to develop new and existing partnerships with producers and traders from different countries.

Asia Pacific accounts for 68% of global fresh fruit consumption. This figure exemplifies the extent of Asia’s major role in  the sector, with numerus opportunities for table grapes producers in Asia.

The ARRA Varieties on display at the Grapa Stand

On display at the Grapa stand, visitors could enjoy some of the best varieties offered by the ARRA Breeding Programme. Among the selection, were the newly launched mid white ARD 39, the mid red ARD 36 and the mid-late red ARD 43. Of course, the well known mid white ARRA Sweeties™ and our black diamond, ARRA Mystic Dream™, also caught the visitors’ eyes of the visitors.

The Bangkok expo wasn’t as big or busy as the usual Asia Fruit Logistica in previous years. This could possibly be explained by altered timing (November instead of September), so many of the producers from the South Hemispheres already started the season and therefore could not attend.
Additionally, due to the ongoing, strict COVID restrictions in China, many were unable to participate. This allowed the Grapa team to truly devote time to each one of the visitor and hold significant, in depth meetings with many of our partners and colleagues from around the world, and  those based in Australia, New Zealand, and Japan,  for whom most expos are too far to easily attend.

Nomi reports: “These 3 days at ASIA Fruit Logistica offered us a unique opportunity to introduce the newest and already well established ARRA Varieties, to create new contacts and to develop new business, but not only these were achieved. We also brought back home with us essential and important market information related to many aspect of the fresh produce trade throughout the entire Asian region and this is extremely valuable”.

Next year ASIA FRUIT LOGISTICA will be back in Hong Kong on 6-8 September and we’ll be there to continue where we left off.

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