ARRA Attraction in São Paulo

Play Video

Last week we had the pleasure of taking part in the first-ever Fruit Attraction in São Paulo Brazil, showcasing the diversity of Brazilian fruits. The fair has brought together producers, experts, and enthusiasts globally, emphasizing Brazil’s role as a key player in fruit production. Brazil is recognized as a leading fruit producer on a global scale, offering a wide range of fruits from different regions of the country.

Table grape production in Brazil, primarily concentrated in the Sao Francisco Valley, has experienced significant growth over the past decade. The local industry faces challenges due to the tropical conditions exposing the bunches to large quantities of rainfall. On the other hand, this tropical setting allows to grow 2 annual cycles with great flexibility in terms of harvest timing. The ARRA program has been a game changer in the local industry, greatly impacting the table grape production, supply and demand. 

At the ARRA stand in the fair, the Grapa Brazil team alongside Vered Karniel, Finance Director at Grapa Varieties, proudly showcased the finest ARRA varieties, grown in and around Petrolina Brazil.

Vered remarks, “This exhibition holds great significance for the South American continent, drawing many local producers and buyers. The first exhibition in São Paulo aimed to evaluate its relevance, and based on conversations with attendees, it’s clear that it must continue in the future.” Visitors praised the ARRA varieties, hailing them as ‘revolutionary’ for their exceptional performance despite significant rainfall, reaching approximately 700 mm. See for yourself in the video below:

Play Video

A Sweet Crunch Fair

The most widely planted ARRA variety in Brazil is no other than ARRA Sweeties™, that was exhibited not only at the ARRA stand but also at the stands of our esteemed growers.

For many years growers awaited a red match for ARRA Sweeties, and the ARRA Cherry Crush™ certainly delivered. Numerous attendees were taken by the mixed punnets, describing them as the “perfect match”. Many were specifically drawn to ARRA Cherry Crush for its distinctive color, remarkable taste, and suitable size for the Brazilian market.”

Augusto Prado, President of Grapa Brazil, shares his excitement at the fair: “The ARRA varieties are the best in Brazil, the people at Fruit Attraction Sao Paulo are crazy for these grapes. ARRA Cherry Crush is the most successful, “the queen” of red varieties in the country.”

The visitors also enjoyed the new white selection on display, offering a refreshing surprise, while many anticipate what the future holds for it.

The ARRA Vibe

During the three busy days at the exhibition, the team engaged in insightful meetings with familiar faces and newcomers, promoting the ARRA Attraction.

The overall atmosphere was incredibly upbeat, with the ARRA growers feeling right at home at the ARRA stand. It was heartening to witness their sense of belonging and pride in the brand. We were thrilled to share a joint dinner with local ARRA buyers, who also expressed their appreciation for the exceptional quality of ARRA varieties.

At the fair, we also maintained our tradition of a delightful Happy Hour. Together guests celebrated their fruitful collaboration, passion, and innovation.

We would like express our deep gratitude to the exceptional Grapa Brazil team for their professionalism and dedication to making this event a resounding success. Their efforts have truly made this attracting exhibition memorable and exciting.

Click below to see other articles in our newsletter:​

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.