ARRA Varieties Take Berlin at Fruit Logistica

Throughout three busy days at Berlin Fruit Logistica 2024, the Grapa team engaged in insightful meetings with familiar faces and newcomers, delving into ARRA variety prospects and fortifying our global network.

Fresh ARRA Grapes Steal the Show

At the Grapa stand, we proudly showcased the finest ARRA varieties, from diverse regions worldwide, including South Africa, USA, Brazil and for the first time, from India. The ARRA Red Factor line took center stage, with the early-mid ARRA Fire Crunch™ and the mid-late ARRA Cherry Crush™ receiving exceptional feedback from hundreds of intrigued visitors. Fair visitors came especially to the stand asking to see and taste these varieties that have created a buzz in the industry as game changers.

Let’s Toast to Our Mutual Grape Passion

Seamlessly blending business with pleasure, we maintained our tradition of a delightful Happy Hour in collaboration with our esteemed partner AVI (the exclusive territorial representatives for ARRA Varieties in Europe). Together guests celebrated the start of another year of fruitful collaboration, passion, and innovation within our business.

Pallets from Around the World

Nomi Karniel-Padan, Grapa Varieties’ Commercial Director, excited with the fresh and diverse array: “It was significant to provide visitors with a comprehensive perspective on the success of each grape variety in various key growing regions. For instance, the ARRA Sweeties™ from India, Brazil and South Africa were equally alluring and all provided an impressive eating experience”.

A Red for Each Season

Nomi expresses her viewpoint on the red varieties, noting, “There appears to be a divide among those who have gotten to know ARRA Fire Crunch and ARRA Cherry Crush, regarding which one is the ultimate red. However, we conveyed to them that there’s no need to make a definitive choice. Producers, traders, and retailers can opt to embrace the benefits of both varieties.”

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ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.