ARRA Varieties in India - Going Once, Going Twice…

On February 11-12, additional ARRA sale days took place. The primary objective of this initiative was to showcase the varieties to potential growers and illustrate their performance in the local market, which is the destination of 95% precent of local grapes production. Approximately 1500 grape growers of the Sahyadri Cooperative participated in the sale. The auction kicked off at a starting price of $12.5 per 4.8-kilogram box and concluded at $15.9 -16.9 per box.

From India, Uzi Yaron, Grapa’s R&D Director shares that: “This is a fascinating direction that presents complete transparency and innovation that I have not yet encountered anywhere. There is no better way to demonstrate to the growers the quality of a grape variety.”

On Tour in Nashik

As part of Uzi’s ongoing periodic visits, he specifically toured designated ARRA Sweeties blocks to pinpoint and address any challenges. He reports: “The results I see in the vineyards are excellent, many growers are on the same level as the best producers worldwide. There’s reason to believe that in the near future, grapes from India arriving in Europe, could rank among the world’s best.” 

We, at Grapa, are truly grateful for our partnership with Sahyadri Farms, that is continuously growing and evolving. 

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ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.