Nomi Karniel-Padan, Grapa’s Commercial Director and Georgios Bitsakos, Head of Brand Marketing started 2024 off with a journey to India, to see the performance of the ARRA™ program at Sahyadri farms, grown by their continuously expanding cooperative in Maharashtra. The harvest has just started and will continue until the end of February. ARRA Sweeties™, due to its resilience to diverse weather conditions and heavy precipitation has been found to be optimally suited for this region. The commercial Grapa team visited growers, all of whom were progressing well and expressed both satisfaction and gratitude. It is evident that the ARRA varieties are thriving in India and we anticipate that the upcoming ARRA red varieties of the new generation, will contribute to an even brighter future.
However, walking between the rows was not the sole focus of this trip; a key aspect involved conducting meetings with the entire production chain at Sahyadri to ensure alignment across technical aspects, harvest procedures, packing, and marketing. This was essential for understanding market needs and establishing optimal harvest specifications to maintain consistent quality. The dedication, professionalism, and eagerness to learn demonstrated by everyone in adapting to the new varieties compared to Thompson were remarkable. Everyone expressed excitement and understood the benefits and suitability of the ARRA program for India.
Georgios stated, “Meeting with both the harvesting teams and those overseeing post-harvest operations at Sahyadri was crucial. We reached a consensus on strategies to analyse market feedback and insights gained from quality control inspections reported by their customers.”
This tour by the Grapa Commercial department heads, followed the visit of Uzi Yaron, Grapa’s R&D Director. He will be returning to India shortly, to continue the support and fine-tuning efforts with the technical teams, building on the progress made during his December visit.
We are truly fortunate to have such a synergetic partnership in India. The Sahyadri management and technical team’s dedication to the ARRA programme, combined with their determination, cutting-edge technology, and world-class operation, are absolutely remarkable.
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.