ARRA 29 (ARRA Passion Fire™) is an early red seedless variety with exceptional eating quality.
It has large, crisp berries and a medium sized bunch. Ripening at the same time as Flame, it is considered the best Flame replacement. This season, the Southern Hemisphere is truly showing us all the full potential of ARRA Passion Fire. The older the ARRA 29 vine is, the higher the quality and performance level becomes. The crispiness increases as the Brix levels rise. This allows the growers to quickly understand that waiting for sugar levels of 19-21 Brix, will develop great eating and tasting qualities that will also have an excellent shelf life and arrive well to the market.
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.