ARRA Cherry Crush™ and ARRA Sweeties™: Brazil's Captivating ARRA Duet

Report brought to you by Russaika Nascimento, Grapa Brazil Technical Manager

Last month, the harvest of the “second semester” officially began in Brazil. Due to the growing conditions and the shorter cycles of the ARRA varieties, the growers can produce two harvests annually. The first starts in March and the second in September. Some of the grapes harvested from September on, have already reached their export destinations in Europe and North America with excellent quality. This year Brazil is allocating larger quantities of grapes to North America due to the shortage created by tropical storm Hilary. Additionally, the domestic market has been showing good prices and an indication of increased consumption.

The quality of the fruit produced was supported by the good weather conditions during this semester’s growing cycle. This favorable climate led to the optimal expression of the ARRA varieties’ characteristics.

Tour of irresistible ARRA Sweeties™

ARRA SweetiesTM grapes reached their highest quality in both appearance and tastiness, with remarkable crunchiness as well as their pleasing brix-acidity balance. 

Everyone wants ARRA Cherry Crush™

ARRA Cherry CrushTM, the variety that has drawn so much attention in recent months, due to its unparalleled flavor and striking color, has totally won over Brazilian consumers and importers from many other countries. Everyone who met ARRA Cherry Crush loves it. All producers’ expectations are to increase the planted area of the ARRA Cherry CrushTM and continue to obtain high profitability in production.

“ARRA Cherry CrushTM is a fruit of exceptional quality, with a high rate of utilization in the packing house. On the first day of harvest, 100% of the harvested fruit was packaged for export and we had only 1.5% of fruit discarded. This is the red variety that was missing until today and can now bring another great income source for the growers.” Mrs. Delvania Silva – Quality coordinator – Guruva Group.

Why choose, when you can have both?

ARRA Cherry CrushTM is also being sold in mixed punnets with its perfect partner: ARRA SweetiesTM . They make a great pair due to the similarity in shape and size.

“ARRA Cherry CrushTM is spectacular. I consider it to be one of the best varieties launched in recent years, as it has several desired characteristics, such as, for example, high production potential, very tasty, crunchy, excellent color and market acceptance. All in all, I think it’s a spectacular variety.” Mr. Alessandro Marques – Consultant in Greentec.

We look forward to updating you as the season unfolds, but in the meantime enjoy these beauties!

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.