As part of the Grapa’s yearly global exhibition tour, the team returned earlier this month from three very busy and fruitful days at Fruit Attraction 2023.
The team was proud to showcase the finest ARRA Varieties from all over the world: from California, after Tropical storm Hillary, from Greece, after the untimely rainfalls, as well as from Brazil and Italy. It was quite an “international bunch” of ARRA Sweeties™, ARRA Cherry Crush™, the shining red ARRA Fire Crunch, the late black ARRA Mystic Dream™ as well as the beautiful early ARRA Sugar Drop. All the grapes received an incredibly positive welcome. Their resilience to adverse weather conditions and exceptional quality left a lasting impression and was the focus of the many visitors at the stand.
Andre Vermaak, Grapa’s Global Tech Support Advisor, summarized the memorable experience, “People were excited about ARRA Varieties. The big talk was rain and how the grapes look after and in spite of it, people just couldn’t believe it.”
The Grape Attraction congress that was held on the first morning of the exhibition, was focused on the consumer preferences and how to increase consumption. As part of the ‘breeders talk’ panel, Nomi Karniel-Padan, Grapa’s Commercial Director, took the discussion to a different direction. She emphasized the responsibility of the breeders to supply growers with varieties that will help them cope with the ever-changing global climate in order to keep the consumer happy with consistent, high quality grapes.
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.