Fruit Logistica, Berlin 2024

El año ha empezado muy bien, ya que el equipo de Grapa ha regresado de una productiva experiencia en Fruit Logistica 2024, Berlín.

El equipo pasó tres días muy concurridos, reuniéndose con muchas caras nuevas y conocidas, discutiendo el futuro de las variedades ARRA, así como desarrollando y fortaleciendo nuestra red global.

En el stand de Grapa, mostramos con orgullo las mejores variedades ARRA de diversas regiones de todo el mundo, incluyendo India, Sudáfrica, EE.UU. y Brasil. La línea ARRA Red Factor ocupó un lugar central, con ARRA Fire Crunch™ y ARRA Cherry Crush™, que recibieron comentarios excepcionales de cientos de visitantes.

Mezclando negocios y placer, organizamos un Happy Hour festivo con AVI (representante territorial exclusivo de ARRA Varieties en Europa) dándonos la oportunidad de disfrutar de una fructífera colaboración.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.