Published on March 9, 2020 in Fresh Plaza
ARRA Varieties was recently featured in FreshFruitPortal. Click here to view the original article.
Grapa, which commercializes the ARRA grape varieties, is preparing for the upcoming season with an array of early cultivars coming from all corners of the world.
In a recent report, the firm shared that the ARRA Sugar Drop, a white seedless variety, is looking very good throughout, and specifically in Egypt is “ripening even earlier than usual and reaching high quality”.
The update comes, among others, from the Daltex farm in El Minya. With ideal bunch shape and size, the fruit is set to be ready for harvest in the coming days.
“Climate conditions are continuously changing, they have led this season to be 7-10 days earlier compared to last year. Good quality is being achieved, and color varieties are performing very well,” said Ali Shahata, ARRA representative in Egypt.
As for red varieties, the first ARRA Passion Fire grapes of the season are already being shipped from Egypt to different markets in Europe, mainly Germany and the Netherlands.
In general, the Mexican crop is slightly late, mostly due to cooler-than-normal weather that resulted in a 10-15 day delay in harvest.
“The season in Sonora, Mexico has just begun, which is unusual as typically the harvest starts in early May. However, these conditions are helping us obtain grapes of a very good size and excellent quality,” said Victor Romero, Videxport farm’s technical manager.
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The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.