ARRA Honey Pop is a new white variety: very-early, grower-friendly, refreshing and crunchy.

The earliest new white variety in the world, ARRA Honey Pop is uniform, exceptionally fertile, and unbeatably grower friendly. In addition to its outstanding eating quality, it also offers exemplary shelf life and storage capabilities.

  • Variety Name
    ARRA 33
  • Harvest Time
    Very Early
  • Eating Experience
    Crunchy | Light Muscat
  • Optimal Brix
    17° - 18°
  • Optimal Berry Specifications
    Oblong berry | 22 mm calibre
  • Optimal Bunch Weight and Yield
    500 g | 30 - 35 tons per ha

ARRA Honey Pop from Namibia arrived in Europe December 2023. This was the importer’s first encounter with this variety and it was a delightful surprise. Watch this video to see the importer’s impressions.

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Grower Friendly

Easy to grow, minimal labor. A bunch on the vine is a bunch in the box. 

honeypop campaign_0000s_0004_NEW - ARRA Honey Pop - Paul Dippnaar - South Africa

Trader Friendly

Extraordinary shipping and great shelf life.

Consumer Friendly

Once you ARRA Honey Pop, you’ll never stop!

Planet Friendly

Short cycle equals less pesticides, less fertilizer, less labor, less water.

Contact us for more information!

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.