ARRA Varieties™ were recently featured in Fresh Plaza. Click here to see the article, or read more below.
Lingua: “ARRA 32 is a big success in Piemonte thanks to the productivity and the organoleptic quality. The other 10 hectares will soon be planted. We are growing thanks to an excellent grape in terms of yields and quality”.
According to Lingua, it is crucial to take care of the organoleptic quality in order to produce grapes. ARRA 32 will increase the consumption because it is crunchy, sweet and beautiful thanks to its ‘full colour’.
“We selected ARRA varieties because of their high level of Brix degrees. These grapes have a peculiar aroma, they are crunchy, with big and uniform berries of bright colours. Plus, they can rely on an excellent productivity”.
Lingua: “We should take into account the shelf-life, also. We experts all know how crucial it is to have a durable product for both the transportation and the supermarket. ARRA 32 endures for many days without qualitative decay”.
AVI has the production and marketing rights for Europe of the patented ARRA seedless varieties, developed by the Californian Giumarra.
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The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.