ARRA You Ready to Pop Your World?

In this edition, we are excited to launch a special spotlight on ARRA Honey Pop™.

The Easy-to-Grow, Hard-to-Resist Grape!

We are proud to say that the ARRA Honey Pop is the earliest new white variety in the world, ripening close to the Early Sweet™.

This variety is also known for being unbeatably grower-friendly, its short growing cycle, exceptional fertility, and uniform-sized berries. The short growing cycle reduces the risk of weather effects and minimizes the labor and agricultural products required for its growth. All the above makes this variety significantly more financially efficient and sustainable.

Not only growers are extremely impressed by it, but the ARRA Honey Pop has also proved to be very attractive for exporters and buyers due to its outstanding shelf life and storage capabilities. Apart from being such an early bird, covering a perfect market window, the ARRA Honey Pop also has a refreshing taste and crunchy texture, providing whoever eats it with an exceptional eating experience.

When this Namibian ARRA Honey Pop arrived in Europe a few months ago, it was a delightful surprise for the importer’s first encounter:

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We’re not alone in recognizing this variety as a hit; see what others have to say about ARRA Honey Pop:

“As soon as shoppers get a taste of these tantalizing table grapes, you can bet they’ll soon be back for a bag—or two”

–  Peggy Packer,  the Snack

Click below to see other articles in our newsletter:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.