As the season heats up in the Northern Hemisphere, we bring you more photos of beautiful Early Sweet from Egypt. We also cover the Macfrut exhibition in Italy, where the ARRA™ varieties were represented by AVI – the exclusive territorial representative for ARRA varieties in Europe.

Early Sweet stars in Egypt

Following last week’s edition, we couldn’t help but share with you more photos of amazing Early Sweet grapes from Egypt. 

Even in a market that receives year-round supply of grapes, and despite the entrance of new big countries such as Peru and India, Early Sweet remains relevant in the market, even after two decades. This status is kept due to this very early variety’s appealing appearance, excellent eating quality and good shelf life.
The Early Sweet growers in Egypt continuously prove their high standards by producing excellent quality grapes with high brix levels. These incredible results help keep Early Sweet in high demand.


Quality is key - Early Sweet at FATA farm


Gorgeous Early Sweet bunches at Technogreen farm.


It's almost harvest time - Fabulous Early Sweet at Agrostar farm

Macfrut Exhibition - Italy

Last week, AVI represented the ARRA varieties at Macfrut exhibition in Rimini, Italy.
AVI held meetings with existing and potential European ARRA varieties growers. They also met most of the main players of the GDO (Great Distribution Organized – mass retailers) and discussed about the grape supply and marketing program for the 2019 season.

Mr. Carlo Lingua, AVI CEO, being interviewed at Macfrut exhibition

Macfrut Table Grape Meeting

Carlo Lingua, CEO of AVI, exclusive European agent for ARRA grapes, gave a presentation about ARRA varieties and talked about their history and ongoing global expansion, including countries like Serbia, Bulgaria, Morocco and Turkey.
Compared to Italy, it is much easier to plant hundreds of hectares of grapes in these countries, especially since their production costs are significantly lower.

Carlo Lingua speaking about the ARRA varieties at the Table Grape Meeting

Carlo went on saying that another reason why these countries would make a prominent competitor in the market is the high quality produce they will provide. He explained that since some of these countries have a lack of experience in the grape industry, their producers will be more inclined to implement the production protocols of the breeders and apply technical guidance.
Carlo underlined that mass retailers should consider not only the variety of the grapes and the brix level. They should also consider the origin and the quality of the produce.

Classic Comeback - Muscat flavor is the future

For the future, Carlo thinks that new varieties such as ARRA 8A-19+4, ARRA 9A-3+1 and the new line of Muscat flavored varieties – “The Muscateers”, can be very interesting and stand out on the market.
Carlo Fideghelli, President of the Technical and Scientific Committee of IVC (Italian Variety Club), also spoke at the Table Grape Meeting and seemed to agree that the future is in the classic Muscat flavor: “the Muscat flavor is increasingly being appreciated by consumers”.

You will be able to see the Muscateers line in the upcoming ARRA Field Days in August. Click here for more information.

Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.