Last week, week 44, saw the first harvest of the seedless grapes at the Solar Grapes farm in Aussenkehr, Namibia. This farm’s name is derived from the solar panels that provide its energy requirements. From the start, Solar has been a forerunner in the valley when it comes to sustainability.
“The total planted area on the farm is 250 ha. That includes many new good tasting ARRA varieties. In the coming season, the expected production is 600,000 boxes. It will be marketed exclusively by Hillfresh. That makes us an integral part of the supply chain. We’re very proud of our partnership with Solar Grapes,” says Jan Willem Lagendijk.
The first volumes harvested are of the Early Sweet variety. The Prime Seedless variety, and then others, will follow this. The first red varieties should be harvested this week, week 45. “The season’s starting a little late. But Solar Grapes is, as always, a full week ahead of the rest of the valley. That allows us to connect early to arrivals from Brazil and Peru. The first batches’ Brix levels and sizes are already at the desired levels. And we’re expecting nice volumes to arrive from week 48. That gives us ample opportunity to plan promotions around Christmas,” concludes Jan-Willem.
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The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.