Agronomist Giuseppe Tagliente from O.P. Agorà reveals how the new project will entail the conversion of 300 hectares of the best known varieties of table grapes on the market.
“Together with our associates, we established that it was time to make a change for those table grape types for which it is difficult to reach satisfactory quotations. We presented a program to the main national and international breeders so as to replace the traditional varieties with patented seedless ones. So far, we have already planted over 25 hectares of ARRA30, ARRA19 and ARRA32 grapes.”
“Operations will continue over the next 5 years for a total of 300 hectares. The profit margins on the older varieties are in fact diminishing as they tend to have higher production costs (around +15%) and lower yields compared to the recently-introduced patented varieties. Over the next few years, the arrival of new cultivars changed the mentality of growers, who receive help from the PO as 50% of the cost is financed through programs.”
“The organization gathers over 420 associates and 5 cooperatives boasting processing and packaging lines in Basilicata, Apulia, Campania and Piedmont. With this renewal, which includes agronomic methods suggested by the various breeders, we are trying to help all those producers who have been facing difficulties over the past few years, making them newly competitive on the domestic and international markets.”
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The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.