Published on February 23, 2024 in Fresh Plaza

“Our ARRA™ Red Factor table grapes dazzled Berlin”

ARRA Varieties was recently featured in Fresh Plaza Magazine. Click here to view the original article.

Earlier this month the shelves of the ARRA stand in Berlin presented fresh grapes in abundance, from Brazil, South Africa and for the first time from India. Nomi Karniel-Padan, Grapa Varieties’ Commercial Director, proudly shares: “The very early ARRA Honey Pop™ from South Africa garnered special attention from many show attendees, while our ARRA Red Factor table grapes dazzled Berlin. Fair visitors came especially to the stand asking to see and taste the early-mid ARRA Fire Crunch™ and the mid-late ARRA Cherry Crush™ that have created a buzz in the industry as game changing varieties.”

Fresh Grapes from around the world were on display and available for tasting at the ARRA stand at Fruit Logistica Berlin.

Over the past few months, ARRA Fire Crunch has generated great interest among growers and importers, especially while witnessing the results achieved globally throughout the different growing regions. The variety stands out with its unique, irresistible, fire-red colour and extreme crunchiness says Karniel-Padan.

The shimmering ARRA Fire Crunch in Peru

“At the expo, ARRA Cherry Crush, was a real showstopper, with increasing commercial availability from Brazil paving the way for the other regions, soon to follow. The variety boasts an intense, cherry-colour, elongated berries, as well as an excellent sugar-acid balance and a sensational crunch. This unique blend of qualities delighted our stand visitors, offering an appealing combination of appearance, taste, and an enjoyable eating experience.”

The rain resistant ARRA Cherry Crush in Brazil

Karniel-Padan, is excited with the fresh and diverse array: “It was significant to provide visitors with a comprehensive perspective on the success of each grape variety in various key growing regions. For instance, the ARRA Sweeties™ from India, Brazil and South Africa were equally alluring and all provided an impressive eating experience”.

She continues to express her viewpoint on the red varieties, noting: “There appears to be a divide among those who have gotten to know ARRA Fire Crunch and ARRA Cherry Crush regarding which one is the ultimate red. However, we conveyed to them that there’s no need to make a definitive choice. Producers, traders, and retailers can opt to embrace the benefits of both varieties.”

For those who missed tasting the latest from Grapa in Berlin, the next opportunity to see the full range of ARRA varieties will be during the field days in California that will be held during the weeks of July 8th and August 19th, 2024.

Don’t miss out on these other articles:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.