Spain: The success of the ARRA varieties at Raimsa Grapes

Raimsa Grapes, a Spanish family-owned company with over five decades of experience, has embarked on a bold journey of innovation in the world of seedless table grapes over the past five years. During this period, Raimsa Grapes has conclusively demonstrated that varietal transformation through the introduction of new seedless grape varieties is a fruitful and promising strategy.

A Challenge and a Vision

Tomás Rosatto, Commercial Director and Director of New Variety Implementation, highlights the challenge facing the company: gradually replacing seeded grape varieties in the year-end market with seedless grapes. The company has focused its efforts on the ARRA program, resulting in impressive commercial success.

See the beautiful pictures of ARRA Sugar Drop™ below. 

ARRA Varieties: Exceptional Adaptation

The ARRA varieties, especially ARRA Sugar Drop™ and ARRA Mystic Dream™, have demonstrated exceptional adaptation to the Mediterranean climate of the Valley of Grapes, located between Murcia and Alicante. Moreover, the thorough pre-harvest protocol, guided by Grapa Varieties, has contributed to their success. 

ARRA Varieties are the key to market success

The relevance of these varieties in the market is undeniable. ARRA Mystic Dream offers an exceptional late black grape that meets the demands of markets seeking the rich experience of black grapes. Additionally, the early white ARRA Sugar Drop has proven again to be an extremely popular choice with a positive market penetration. This seedless grape is appreciated for its impeccable appearance and outstanding quality, characterized by its crisp texture, sweetness, and the right level of acidity, satisfying even the most discerning consumers.

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.