ISSUE NO. #344

SNeak Peek: Northern Harvest

Israel: jordan valley harvest of honey pop™

May 20, 2022

Salmor Grapes: The Jordan Valley, Israel

Chen Salomon, owner of Salmor Grapes, located in the Jordan Valley is harvesting his first commercial production of ARRA Honey Pop and ARRA Sugar Drop. Both varieties are grown under greenhouse and this allow the grapes to ripen even earlier.

The ARRA Honey Pop harvest in Salmor Grapes started last Sunday and ARRA Sugar Drop will follow in the coming days.

Chen reports:” I am very happy with the production of ARRA Honey Pop. The variety’s very short growing cycle, productivity and being very low-in-labor, as well as its high level of crunchiness and size, make this the perfect very early variety to grow”.

Chen continues: “I was pleasantly surprised to discover how both varieties kept their own characteristics even when grown under greenhouse rather than in the open field and this doesn’t usually happen with other varieties. After the season, I will further adapt the protocol to the greenhouse growing practices in order to obtain an even better crop.”

Chen concludes: “ARRA Honey Pop requires almost no labor and ARRA Sugar Drop needs only a few days of work in order to open the bunches. This allowed me to manage the production in the farm with peace of mind and I couldn’t ask for more”.

Play Video about ARRA Sugar Drop

ARRA Sugar Drop just before harvest at Salmor Grapes!! 😮😮😮😮

Play Video

ARRA Honey Pop just before harvest at Salmor Grapes. ❤️

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.