Straight from the baking vineyards of Bakersfield; this week, we bring you the highlights of the recent ARRA™ field days in California.
Fresh on the vines or from cold storage, the participants had the chance to see and taste the newest member of the ARRA club, ARRA 33, which is certainly early and unique in its sweetness, aroma and crunchiness. In addition, the ARRA 33 has a great shelf life in cold storage and as the visitors saw, the bunches hold on the vines as fresh as can be for up to forty-five days.
Going ‘back to the future’, the classic Muscat varieties’ flavour awaken a sense of nostalgia. Our Muscat line offers red and white selections, each characterized by a distinguished flavour, great yield and shelf life.
After touring the breeding programme site and commercial plots of ARRA Passion Fire™ (ARRA 29) and ARRA Sweeties™ (ARRA 15), the participants sampled the best selections and varieties from the vines as well as samples from cold storage, thereby giving the visitors a great perspective on the ARRA selections portfolio.
We continue to evaluate our innovative ARRA selections and varieties ready for showcasing at the 2020 ARRA field days.
What better way to end the field days than with good food and great company!
We would like to thank all the ARRA agents, growers and guests whose participation made these field days so memorable. Special thanks to the Giumarra family and team for their support and valued contribution.
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The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.