In this week’s special edition of our Newsletter we are proud to share with you the beautiful event we held last week in order to celebrate 10 years of ARRA™ Varieties in Brazil.
We bring you this special edition Newsletter to share the breath-taking event held last week, celebrating 10 years of the ARRA Varieties in Brazil.
How can we relay to you, our readers, this particularly meaningful and spectacular day? First you need to understand the magnitude of this milestone.
As Augusto Prado, Grapa President in Brazil recounts in his moving words during the Gala Dinner: “Ten years ago the arrival of the ARRA varieties in Brazil represented the hope for the survival of viticulture in the São Francisco Valley. Nowadays we understand with certainty that the ARRA Sweeties™ was essential for the continuity of the table grape industry in this region”.
The ARRA program brought success and prosperity to growers whose previous future was unknown, and bought to life a flourishing strong family that is ARRA Brazil.
Rafi Karniel, Grapa CEO recounts:” It was a very exciting experience to travel to Brazil to celebrat the 10 years anniversary of ARRA in the country. 12 years ago, I travelled with my father, Shachar Karniel, to Brazil to study the potential of the ARRA varieties in this country. We eventually started the ARRA project in Brazil with ARRA Sweeties™, which was discovered to be exactly what the Sao Francisco Valley needed. With the amazing commitment and collaboration of the ARRA growers and good acceptance by the local market, ARRA Sweeties became a desired variety by both, producers and consumers”.
Rafi continues:” The future looks bright in Brazil. We are confident that the new generation of ARRA Varieties will bring even more growth and prosperity to Brazilian table grape industry”.
There is not a better way to celebrate in style over a good dinner and some good music.
The Grapa Brazil Team took care of every small detail and organized a very blissful and superior event.
A heartfelt speech was given in honor of Shachar Karniel, the ARRA Varieties Breeder. The whole room agreed that Shachar’s vision, driven by his passion, brought the Brazilian table grape industry to flourish. Geniality, perseverance, resilience and faith are some of the words, among many others, that the Brazilian growers used to describe Shachar.
Recounting Augusto’s speech: “Ten years ago with the introduction of the ARRA Varieties in Brazil, Shachar changed the future of the growers. ARRA Sweeties has been a crucial variety in order to maintain the viticulture in the region”.
Augusto concludes:” I would like to add few more words that indeed describe Shachar, Grapa and the ARRA Breeding Programme: incomparable, family spirited, trustworthy, safe, quality, and prosperity”.
Below we share with you some pictures taken during the evening gala event where the good atmosphere radiates.
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The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.