Join us, this week, as we introduce the newest section of the
ARRA family - the ARRA Red Factor- where we also reveal the freshest ARRA
tradenames. Then, you can see how India continues to make headlines. Finally,
don't miss our new column, where we chat with international ARRA agronomists
to learn more about their experiences and insights. Let's get started!
Chen Solomon’s excitement is apparent when he tells us about his recent harvest: “Grapa is responsible for making a good variety and I’m responsible to grow it well, then, all that remains is to wait for the excellent results.” He continues to explain his fantastic growing experience: “It’s a real pleasure to work with such an easy to grow variety.”
Chen waited for the perfect timing for harvest, he saw the fruit grow, become crunchy and then ultimately develop the excellent delicate flavour. On May 2 the grapes were ready to harvest, which is truly remarkable as this is early, even for the Jordan valley which is the earliest in the region. Another great advantage of this variety is that it can be harvested in one pass. Chen describes “I went into the row after the harvest and the vines were totally stripped clean, because the bunches were all ready and uniform, ready to pick in one go”.
Macfruit, the Italian Fruit & Veg Professional exhibition was live in Rimini last week giving the chance to Italians as well as European professionals to meet face to face.
AVI, the exclusive European agent for ARRA grapes, participated in representing the ARRA varieties at the exhibition. The AVI’s team reports: “It is always a pleasure and a duty to be at the forefront during an exhibition of this calibre, that always promotes innovation in the agri-food sector. This year the first two days saw a greater turnout compared to the last one.
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.