Get ready for the grand finale! As the August festivities unfold, join us in this edition to see all that’s in store.
The August ARRA field days are here! This coming week, between August 21-26, we will be giving our guests from all over the world a remarkable experience of the full range of ARRA varieties, promising much to be seen and discovered.
For very last-minute registration contact email@example.com
For a glimpse of what’s to come this week, take a look at the highlights from the July Field days.
The August field days are also the peak of the ARRA Red Factor spotlight and the most fitting farewell for this fiery campaign.
As you already know we take our reds very seriously! That’s why we’ve developed a line of red grape varieties that in many ways are game changers for the industry. Our ultimate red grape line includes varieties that are visually stunning, deliver a unique eating experience, boast unbeatable storage and shelf-life capabilities. Becoming ever more important, the varieties have the ability to thrive in diverse and extreme climates. Thanks to the Red Factor, we can stretch the red grape season to its fullest potential.
The hottest red grape varieties that make up the ARRA Red Factor line are being showcased during this summer’s field days. During the July session, ARRA Fire Kiss™ and ARRA Passion Fire™ were admired. And now in August the stage is set for ARRA Fire Crunch™ and ARRA Cherry Crush™ that take the game to the next level.
Uzi Yaron, Grapa’s R&D Director, whose been in California all summer, shares this red-hot footage captured just a few days ago. You’ve got to watch this!
ARRA FIRE CRUNCH™
The early-mid red variety boasts a unique fire-red colour. The extremely crunchy, large berries and well-balanced taste provide a supreme eating experience. It’s a fertile and easy-to-grow variety with uniform colour that stays red on the vine and doesn’t get dark over time. This variety also withstands rain and offers unparalleled cold storage capability and shelf-life capacity. In short: THE ULTIMATE RED
ARRA CHERRY CRUSH™
We have a crush on this intense cherry-colour variety with its large, elongated, berries. This mid-late variety that boasts excellent sugar-acid balance, cherry flavour and sensational crunch, delights in appearance, taste and eating experience. Proven to be fully rain resistant, the variety also has excellent fertility and exceptional storage ability. It is the ultimate long-shipping variety with the best shelf life in the industry. ARRA Cherry Crush™ literally has it all!
Just before the field days, Nomi Karniel-Padan, Grapa’s Commercial Director, went on tour to present these and other varieties in European supermarkets. The great feedback received, exemplifies the huge potential these two reds have in the market.
So long campaign! See you all on the shelves.
This week between August 23 and 24, 2023 ARRA is also in Ica, Peru, where Grapasa will be exhibiting at the 1st International Table Grape Congress held by the Association of Table Grape Producers of Peru (PROVID). We are proud to sponsor this novel event. For more details contact Karl Conrads.
Before you can say: “where is the next chance to taste some ARRA varieties?” we’ll be landing in Hong Kong for Asia Fruit Logistica. We can’t wait to catch up with you and have you taste the sensational ARRA varieties that will be showcased.
The Grapa and AVI teams will be in Hall 5 booth 5J16, click here to schedule a meeting.
Don’t miss out on these other newsletters:
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.