Last weekend in Petrolina, the ever-growing Grapa Brazil team held the seventh annual field day to showcase the stunning ARRA in Brazil – the latest developments of the ARRA™ Varieties’. Throughout the three days, the event drew more than 300 producers, technical managers, and this year with a new focal audience: key local and global table grape trading companies.
The Grapa Brazil team was reinforced by Uzi Yaron, Grapa’s R&D Director, Karl Conrads Grapasa’s CEO, and Carlo Lingua, AVI/RK Growers CEO. They were each able to share with producers in Brazil their experiences with ARRA™ Varieties in their territories. Karl shared his experience from Chile and Peru, while Carlo provided valuable insights from a marketing perspective. Their expertise and insights set a broader global outlook.
The tour of the varieties was led by Augusto Prado, President of Grapa Brazil and table grape consultant in the region, as well as by Amanda Rodrigues, Technical Manager of Grapa Brazil, in charge of the trial blocks of the ARRA varieties in Brazil. With their unique viewpoints on the ARRA programme, they both shared information and experiences in the rows as well as during the tasting.
The mesmerizing ARRA Cherry Crush™️ stood out as the star of the event, captivating everyone with its exquisite taste and appearance. Russaika Nascimento, Technical Manager of Grapa shares: “ARRA producers in Brazil are expanding the areas planted with this variety, also rising is the market demand, as the consumers are falling in love with it”. She explains further “The perfect match of the variety to the Sao Francisco Valley is due to its high fertility and productivity, natural colouration, 2 annual crops and resistance to rain”.
However, the excitement didn’t stop there. The ARRA Field Days were also a stage for the immense potential of the newest flavour varieties from the ARRA breeding programme. Attendees were amazed by what the future holds for the grape industry. The novelty in flavour varieties that are tolerant to rain and produce 2 cycles a year sparking considerable interest among producers.
The weather helped to present and emphasize the ARRA varieties’ resilience to rain as the event was held after a rainfall of approximately 100 mm, which the varieties withstood and were ready for display.
The event was held with the kind collaboration of Coopexvale and the active sponsors: Aminoagro, Aqua do Brasil, Arable, Avant Agroquimica, Corteva, FMC, Global Crops, Kaneka, Stoller, Sumitomo Chemical, Syngenta, Timac Agro, Top English and UPL
Augusto and all of us at Grapa thank the entire Grapa Brazil team for their amazing work, great commitment, and dedication: Amanda Rodrigues and Jonathas Ranver for the exceptional test area. To Alana Gois and Leonardo Barbosa for their support in holding the event and bringing a new and pivotal audience. Russaika Nascimento for the impeccable organization and coordination of yet another memorable event, and to the newest member of the team, Yumi Otsuka, for her assistance.
The ARRA Fire Crunch was ready to harvest in week 46 at Rapel in Piura, Peru. The bunches are spectacular, and most importantly for Peru, their shimmering red colour remains a beautiful red, unlike other red varieties in Peru that when ripe for harvest, get too dark.
To herald this great achievement, Karl Conrads, Founder and CEO of Grapasa, the territorial representative for the ARRA™ varieties in South America led several private tours through the rows for leading Peruvian producers as well as global trading companies.
Karl finishes off by sharing that “The best part of the tour came after seeing the grapes on the vines, when the time came to taste the berries, then, the smiles spread on everyone’s faces, as they experienced the crunchiness and flavour.”
Grapasa and Grapa thank the esteemed Rapel management for opening their gates at the height of the season, not to mention the technical team that achieved true-to-type results, in no time.
Don’t miss the next edition with more Fire Crunch Wow, but at Pura Fruit…
ARRA Honey Pop™ and our established ARRA Varieties are really making an impact in the earliest regions of Southern Africa. Aussenkehr, Northern Cape, Limpopo all boast remarkable performance.
On Tuesday 14 November, TopFruit, the exclusive territorial agent for the commercialization of the ARRA™ varieties and Early Sweet™ in Southern Africa, held a field day, focusing on ARRA Honey Pop at Silverlands, in Aussenkehr, Namibia.
Andre Angebag, viticulturist at TopFruit, who provides support to the ARRA™ table grape varieties producers in the Northern Cape and Namibia, orchestrated this successful event and recounts: “Though everyone is busy packing, they all made the time to be there. We led two groups, so that everyone could get more one-on-one time with optimal personalized attention.”
Leading companies and key stakeholders from the industry, including growers and exporters, attended, and provided positive feedback on what they experienced.
In case you weren’t there, these are some of the audio that accompanied the visuals, that you can see in the photos of the ARRA Honey Pop bunches…
Willem Visser of Silverlands: “It sure is a variety that is very labour friendly compared to its competitors”.
Almost everyone repeated the mantra: ”There is much potential for this variety in our area”.
Leon de Kock of Grape Alliance, shares his experience and high expectations: “Thus far we have not received any negative feedback from the market and we will see again this year since we are exporting more”.
Mark your calendars: If you’re in the area, join the upcoming field day in the Northern Cape on 23 November at Sweet Sensation in Augrabies.
We’re going to let the photos speak for themselves. You can see lovely Early Sweet™, shining ARRA Passion Star™ (and also both packed together), sparkling ARRA Passion Fire™, beautiful ARRA Sugar Drop™, ARRA Mystic Bloom™, ARRA Sweeties™, and a lot of ARRA Honey Pop™ popping up all around.
These beauties are on their way to UK and EU and we’ll get you the feedbacks as soon as they’re in!
Last week AJ Jansen van Vuuren, Table Grape Manager at TopFruit, made a short trip to the Northern region of RSA to look at some key varieties’ pre-harvest. He reports: “There has already been some Early Sweet and ARRA Honey Pop harvested and the other ARRAs are soon to follow. At this stage, the quality is looking very good, and you can see the attention to detail. Growers are not over eager to get harvesting and risk quality. The all-round feeling is very positive and totally contagious. Thus far the rain has been manageable, and the forecast is looking very favourable for the grapes”.
AJ continues: “ARRA Honey Pop is also highly anticipated in Limpopo for its good results. Last week at HN Pieterse, in Groblersdal, the berries were at 20-21 mm, sweet, uniform bunches. The excellent management on this farm is apparent. The biggest thing the grower repeated is that they really didn’t do much work. They are very impressed, the marketing team is very excited, everyone is looking forward, so let’s keep our fingers crossed.”
ARRA Passion Fire in Limpopo is looking very good and will be harvested this week.
In our previous edition we shared the beautiful grapes from Emerald. We thought you’d like to hear what John Staier, of Wurlin, had to say: “Thank you Grapa for 2 awesome grape varieties & all the help you’ve been”.
He goes into further detail about ARRA Honey Pop™: “They are a full coloured variety, they don’t sunburn, they are firm and they would be a good export variety. They certainly get a light muscat or honey flavour over 17 brix.”
The ARRA Sugar Drop™, too, got the Wurlin Team smiling. Rory and Drew Staier
Representatives from Uvasys couldn’t miss out on such a photo op, capturing John’s ARRA Sugar Drop for their promotional material.
The ARRA Varieties Manager in Australia, Stephan Nel, comments: “John Staier is picking 15-20 kg. per vine on some of his ARRA Sugar Drop patches, this is very good for Emerald.”
After you saw the beautiful bunches picked and packed, we wanted you to see them at the next 2 final and crucial steps in the chain: on the shelf and in the consumers hands.
Turns out that Stephan never really rests… While on the Sunshine Coast for the long weekend, he bought some ARRA Honey Pop for his family.
He shares: “It was really exciting to see the very new ARRA Honey Pop on the shelves in Woolworths, the fruit looked amazing and was sweet and crisp, my boys loved it. The benefit of this variety is that It can be picked very early with good brix resulting in excellent eating quality”.
Don’t miss out on these other newsletters:
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.