
Fruit Attraction, São Paulo 2025
Fruit Attraction, São Paulo 2025 Brazil holds a special place in our hearts, and our recent experience at Fruit Attraction São Paulo 2025 only deepened
Fruit Attraction, São Paulo 2025 Brazil holds a special place in our hearts, and our recent experience at Fruit Attraction São Paulo 2025 only deepened
Fruit Logistica, Berlin 2025 Could there be a better way to start 2025 than at Fruit Logistica Berlin? The key industry event provided the perfect
Fruit Attraction, Madrid 2024 Although the weather in Madrid was rainy, the atmosphere inside this year’s Fruit Attraction exhibition was bright and shiny. The event
Asia Fruit Logistica, Hong Kong 2024 Asia Fruit Logistica returned this year to Hong Kong on the week of September 4-6. We had a wonderful
ARRA California Field Days, August 2024 The Mid-Late ARRA Field Days were held at the ARRA breeding site in Bakersfield, California the week of August
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The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.