This week, we are delighted to report on ARRA 33, the brightest ARRA™ star rising from Bakersfield, California and we introduce a very promising ARRA selection. Both of which will be presented, among other ARRA varieties and selections, at the upcoming ARRA Virtual Field Days


After six years of evaluation, we are happy to officially release the ARRA 33, a very early white seedless variety. Its creamy colour, crunchiness and great eating quality speaks for itself. ARRA 33 is characteristically free from bruising and rub marks, which makes it very attractive to growers who seek to reach the markets early with high-quality grapes. The harvest time is approximately 5-7 days prior to Sugraone.


On the growing side, ARRA 33 does not require manual thinning apart from bunch count and tipping. The growing protocol is very basic and simple as the natural berry size is larger than most other seedless varieties. The high productivity is very stable and the variety is easy to harvest as the uniform maturity makes it possible to strip the vine in one pass, making it a very economical variety.

ARRA 33 in Bakersfield
ARRA 33 in Bakersfield, California; The first commercial vineyard of ARRA 33 in the world, growing in the Giumarra vineyards in the southern end of San Joaquin Valley.

Take a tour of an ARRA 33 vineyard

Grafted last year onto two-year-old Freedom rootstock, the ARRA 33 harvest in Bakersfield started on 9th July.

ARRA 79B-44+1

When we think about early red varieties, the first one that comes to mind is ARRA Passion Fire™ (ARRA 29). However, we are now pleased to introduce the latest early red selection in the pipeline, ARRA 79B-44+1, which is harvested just 7-10 days after ARRA Passion Fire. This selection is noticeable for its unique, natural, firey, red colour and crispness. It is easy to grow with minimal labour costs, making it a natural choice to continue the season after ARRA Passion Fire.

A model selection; professional photos of ARRA 79B-44+1
First-year production of ARRA 79B-44+1, commercial block in Giumarra vineyards

ARRA 79B-44+1 vineyard

Don't miss out

This is the last call to sign up for the ARRA™ Virtual Field Days  which will be held via webinar, as follows: 

 July 29 & 30 – Very Early and Early ARRA™ Virtual Field Days
 August 31 & September 1 – Mid and Late ARRA™ Virtual Field Days

Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.