In this edition of the newsletter, we are delighted to bring you updates from Brazil where a successful first semester brought good results and the ARRA producers are now getting ready for their second harvest cycle and news from India.
The Brazilian growers in the Petrolina/Juazeiro area, are faced with many challenges every year, from January to April, due to the weather conditions where precipitations are generally stronger. However, in the end of 2020 a drop in temperature was recorded in the region that allowed the vines to enter the upcoming cycle in a better shape, therefore, enabling good quality of ARRA 15 and ARRA 34.
Russaika Nascimento, ARRA Agronomist in Brazil says:” ARRA 15 is still the leading ARRA white selection as it repeatedly produces great results. It is rain-resistant, reaches a good Brix, a high yield and performs great in different weather conditions. Photos from the field, packing house, local and export markets demonstrate this well”.
This season, great results were also seen with ARRA 34. The Brazilian ARRA team is happy with what they have seen so far, stating that ARRA 34 is a winner in Brazil. This variety has attracted much interest among growers due to its unique berry shape and size, fresh eating quality, shiny color, high fertility, shorter growing cycle and ease of growing, promising the continuous supply of elongated berry-shaped white ARRA Varieties. The positive reception to this variety is especially based on the size. ARRA 34 is a grape for customers who like big grapes.
The last export of ARRA 34 from Coopexvale, arrived very well to its destination. Estacio Cohim Silva, Director of Ibatuba, part of Coopexvale says:” We are so excited about the future of ARRA 34. It is a wonderful variety that we will start harvesting this week”.
The most promising selection currently under evaluation in Brazil is ARRA 94B-35+4. With its shiny cherry red color, good eating qualities and amazing berry size, no one can resist this ARRA selection. At 24-25 Brix, ARRA 94B-35+4 is at its best and has an optimum acid-sugar balance. Already much loved in Brazil, this is a unique, mid-season variety, where sweetness and crunchiness meet to create a truly exceptional eating experience.
Russaika shares her feedback about the variety and comments: “ARRA 94B-35+4 easily reaches a Brix of 24-25, but this is not only “another sweet variety“, it truly has a very special and pleasant taste along with its sweetness”. This is indeed the number one choice for future plantation among the newest ARRA red selections“.
The ARRA Brazilian Team, along with the Grapa Team, would like to thank all the growers for all the beautiful photos, for continuously investing in the ARRA Program and for their commitment to produce excellent ARRA grapes.
This season the Indian ARRA producers succeeded to grow excellent quality ARRA Sweeties™ grapes. Despite the variety being relatively new to the growing region of Nashik, the producers strived for success and the efforts and commitment paid off. The grapes are true to the type of the ARRA Sweeties™ (ARRA 15) in shape and color and although the berry size is on the smaller side, this did not affect the quality or appearance and the fruit still impressed. We are happy to see that ARRA 15 succeeded in the challenging weather of India, once again showcasing its adaptability to different climates.
Steve Barker, Commercial Director at Jupiter Group, reports: “The ARRA 15 (ARRA Sweeties™) from our Indian farms looked good on arrival with no issues. The fruit met expectations with an average Brix of 17-21 and was particularly well-received when they reached supermarket shelves. We’re extremely enthusiastic about the future of our exclusive ARRA production in India”.
The late black ARRA Mystic Dream™ (ARRA 32) has demonstrated signs of great success in Australia. This great variety keeps impressing year after year, with its high yield and full black color achieved without any color agent.
As part of our ‘Share the Passion’ campaign, last week, Grapa held a webinar, exclusively for traders and retailers, highlighting the optimal conditions related to the exportation, importation and sale of ARRA Passion Fire™ grapes. Although the focus was mainly the European Market, Mimi Corsaro, Vice President Marketing & Director Export Sales and Randy Giumarra Vice President Sales, both from Giumarra Vineyards Corporation, shared their experience of marketing ARRA Passion Fire™ in the USA and the Far East markets. In light of the success, Grapa is planning to organize additional Webinars focusing on other varieties from the ARRA range.
Don’t miss out on these other newsletters:
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.