It’s Chilean ARRA Mystic Dream Season

Although the early areas in Chile had a head start this season, harvests in the Valparaíso, Metropolitan and O’Higgins regions were delayed, possibly due, in part, to a colder spring. This can be seen as a win-win situation as both ends of the season spectrum provide market advantages. In region V (Valparaiso region) this 2023-24 ARRA season is coming to an end with the ARRA Mystic Dream™ harvest. Jose Tomas Poblete, Owner of Agricola I. Y C. DISA, Fundo El Retiro is excited:  “We are expecting good results this season.”

And now to Region VI

Growers from region VI (Region of Libertador Bernardo O’Higgins) are in full harvest of ARRA Sweeties™ that has been projected to be one of the three most exported white varieties in Chile (as reported on March 14 2024 in

Anticipation is high for the ARRA Mystic Dream™ harvest that is expected to begin in about 10 days. Andres Vicencio, Technical Manager of Agricola La Bolsa and Agricola Calvario shares: “We are very close to harvesting ARRA Mystic Dream and are happy with both the quality and quantity of the fruit on the vines.”

Sergio Correa Ossa, Owner of Fundo Los Maitenes, San Vicente de Tagua, “We are in the middle of the ARRA Sweeties harvest, very happy with what we’ve achieved and we are very much looking forward to the results of ARRA Fire Crunch™ on our test block.”

Similar feedback is heard from Ramon Vergara, General Manager, Agricola Del Solar, Fundo Bellavista, Requinoa, Region VI, “We are at the peak of our ARRA Sweeties harvest, very satisfied with the yields and it will also be a good ARRA Mystic Dream harvest.”

Opening ARRA Brazil's 2024 First Semester

Although ARRA varieties can be harvested year-round in Brazil, there are two primary harvest periods: one in October and the other in March-April. Now that harvest has started, Augusto Prado, President of Grapa Brazil, and an ARRA grower himself, shares with us his vision and plans for the ARRA future in Brazil.  Augusto Prado, a native of Salvador-Bahia, relocated to São Francisco Valley, where he pursued studies in Agronomy at FAMESF-UNEB.

Augusto, could you walk us through your personal journey from studying Agronomy in Juazeiro to becoming the President of Grapa Brazil? 

Back in 1993, I entered the world of table grapes as an Agricultural Engineer. Fast forward to 2002, I acquired a plot to begin planting grapes, parallel to working as a technical consultant. Then, in 2010, at the International Table Grape Symposium in Davis, California, I discovered the ARRA varieties for the first time. Not too long passed and we began planting the ARRA varieties on a commercial level. And well, you know how the rest of the story goes!

At Grapa, both the breeder, Shachar Karniel and R&D Director, Uzi Yaron come from farming backgrounds. Considering your own journey starting as a grower before joining the ARRA Program, how do you think your roots in farming have shaped your approach to your current role? 

You know, I really think it’s important to put ourselves in the shoes of a grower. When we look at things from a farmer’s point of view, it helps us grasp exactly what growers are going through and what they need. By doing that, we can relate to the struggles they face and share practical advice based on our own years of experience.

Prior to the ARRA program , what were the specific needs and challenges you faced as a table grape farmer? Once ARRA reached Brazil, how did you personally perceive the potential of the ARRA varieties? 

Before the ARRA program, grape production in Brazil was really struggling because it just wasn’t profitable enough. We needed to find a way to bring down the production cost, and the only solution was to boost productivity. But then came the ARRA varieties. The program introduced table grape varieties that can produce two harvests per year, due to high bud fertility and high tolerance to rain. It completely changed the game for our region—it was a grape growing revolution!

What exciting developments do you foresee for ARRA varieties in Brazil down the road?

The ARRA breeding program is gearing up for some exciting growth. Currently ARRA Sweeties™  is the most planted white seedless table grape in Brazil. And now we’re launching ARRA Cherry Crush™ , expected to become Brazil’s top planted red variety. On top of this the ARRA Brazil team is working hard on developing the optimal growing guidelines for a new and exciting variety with a muscat twist, we see it as the next ARRA hit! The ARRA program is truly dedicated to addressing market demands and putting the needs and success of our producers first.

Don’t miss out on these other newsletters:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.