That’s why we’ve developed a line of red grape varieties that in many ways are game changers for the industry. Our ultimate red grape line includes varieties that are visually stunning, deliver a unique eating experience, boast unbeatable storage and shelf life capabilities. Becoming ever more important the varieties have the ability to thrive in diverse, and extreme climates. Thanks to the Red factor, our precise varietal harvesting sequence, we can stretch the grape season to its fullest potential.
Ready for the hottest new red grapes? Look no further than the Red Factor line. Joining the commercial ARRA Passion Fire, our three new trademarked reds, ARRA Fire Kiss, ARRA Fire Crunch, and ARRA Cherry Crush, will set your taste buds ablaze and take the grape game to the next level. Ready to raise the bar for red grapes?
One of the earliest red varieties on the market, ARRA Fire Kiss™ stands out with its short cycle, vibrant full-red color, and large, sweet, crunchy berries. Its fertility, ease of cultivation, and grower-friendly nature make it a proven early-season asset. With noteworthy post-harvest durability and shipping resilience, ARRA Fire Kiss™ offers a smooth start to the red grape season, across the entire supply chain.
Kick-start the season with a Kiss, ARRA Fire Kiss!
This early-mid red variety boasts a unique fire-red colour maintained on the vine without getting dark over time. The extremely crunchy, large berries and well-balanced taste provide a supreme eating experience. It’s a fertile and easy-to-grow variety that withstands rain and offers both cold storage and shelf-life capabilities.
In short: THE ULTIMATE RED.
We have a crush on this intense cherry-colour variety with its large, elongated, berries. This mid-late variety that boasts excellent sugar-acid balance, cherry notes and sensational crunch, delights in appearance, taste and eating experience. This variety is unique in its ability to reach extremely high brix levels, that continuously enrich the eating experience. Proven to be fully rain resistant, the variety also has excellent fertility and exceptional storage ability. It is the ultimate long shipping variety with the best shelf life in the industry.
ARRA Cherry Crush literally has it all!
This established early red variety boasts a beautiful, natural, full red colour. Its large, crunchy berries offer a fantastic eating quality. Good productivity, extraordinary hanging ability, shipping durability and shelf life, make it a choice early red.
One of the earliest existing red variety in the market ripens naturally 4-5 days before Flame. The advantageous short cycle, natural full red colour, together with large, sweet, crunchy berries make this a perfect Flame replacement. ARRA Fire Kiss has proven to be very fertile and grower friendly, as well as bearing great post-harvest and shipping qualities.
We have a crush on this intense cherry-colour variety with its large, elongated, berries. This mid-late variety that boasts excellent sugar-acid balance, cherry notes and sensational crunch, delights in appearance, taste and eating experience. Proven to be fully rain resistant, the variety also has excellent fertility and exceptional storage ability. It is the ultimate long shipping variety with the best shelf life in the industry.
The early-mid red variety boasts a unique fire-red colour. The extremely crunchy, large berries and well-balanced taste provide a supreme eating experience. It’s a fertile and easy-to-grow variety with uniform colour that stays red on the vine and doesn’t get dark over time. This variety also withstands rain and offers unparalleled cold storage capability and shelf-life capacity.
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.