team

We’re grateful for our wonderful group of talented, motivated and good-hearted people, who help us steer Grapa into the future with professionalism, passion and dedication. Our great team has a true international flavour, with staff coming from many countries, including; Italy, Romania, Germany, Finland, United States, Canada, Brazil and England.

Rafi Karniel

CEO

Rafi is the driving force behind Grapa’s vision, goals and corporate strategy. Since his appointment as CEO in 2009, he has led Grapa’s phenomenal growth and evolvement. Rafi holds a B.A. in Law and an Master in Law and Business Management. Since April 2017, he serves as a board member of CIOPORA, an international breeders’ association.

Shachar Karniel

President

Shachar is the breeder of ARRA™ and Early Sweet™ table grape varieties. As a 4th generation farmer whose family have been producing grapes since 1882, Shachar’s vast experience in table grape agriculture led him to launch and manage the breeding programme at Giumarra Vineyards Corporation under its subsidiary, ARD LLC (Agriculture Research & Development). Shachar develops innovative table grape varieties, the best of which are commercialized globally by Grapa Varieties under the ARRA brand.

Adi Karniel

R & D Director

Together with Shachar, Adi develops the future ARRA varieties under the auspices of the ARD breeding programme. Adi’s expertise in soil and water management enables him to devise technical solutions for the evaluation process of table grapes and manage all the technical aspects related to plant material.

Nomi Karniel-Padan

Marketing Director

Utilizing her vast experience in international marketing, together with a childhood spent in the family vineyards, Nomi leads Grapa’s marketing and brand positioning strategy, ensuring Grapa’s place in the international table grape industry as a leading company in the development and commercialization of new table grape varieties. Nomi has a B.A. in Marketing.

Vered Karniel

Finance Director

As well as directing our financial department, Vered manages the logistics of all of Grapa’s extensive international travel and affairs abroad.

Elaine Karniel

Project Manager

Elaine is responsible for a range of Grapa’s diverse technical projects.

Alexandra Sapir

Legal Affairs Manager

As head of Grapa’s legal department, Alexandra is responsible for all aspects of international legal affairs, enforcement of IP rights and all contractual agreements. She holds a B.A. in Law and a Master in Business Administration.

Erika Shwartzbergh

Paralegal

Erika performs various duties in the legal department and is responsible for all of Grapa’s legal data and data reports.

Sherry Freudenreich

Legal Administrative Assistant

Sherry carries out an array of administrative duties of the legal affairs department.

Lukas Weindorf

Legal Data Coordinator

Lukas is responsible for collecting and processing plantation data reports related to our licensed growers. Additionally he is in charge of the Gesvatec labeling system which allows for worldwide traceability of the varieties that Grapa represents.

Tammy Aviad-Eshel

Technical Operation Manager

Tammy orchestrates the integration and organization of the technical department’s diverse responsibilities. As the right hand to Shachar Karniel, Tammy handles all his international correspondences.

Liz Shani

QC and Content Manager

Liz manages the compilation and analyses of worldwide QC reports. She is also the content writer for Grapa’s online publications, articles and weekly newsletter.

Keren Mizrahi

Technical Support Coordinator

Keren is in charge of the breeding program’s technical data analysis as well as the technical department’s projects and presentations. She coordinates the agrotechnical support to the ARRA varieties' growers around the world. Keren holds a B.Sc. in Plant Science.

Leticia Silva

Data Coordinator

Leticia is responsible for the analysis, processing and recording of all Grapa’s agrotechnical data collected from our licensees and partners worldwide. She is in charge of creating diverse technical material and reports

Victoria Yael Miara

Intellectual Property Manager

Yael manages patents, Plant Breeders’ Rights and trademark registration for all of the table grape varieties represented by Grapa. She holds an M.Sc. in Agricultural Sciences and serves as Vice Head of Technical Experts for Fruits at CIOPORA, an international breeders’ association.

Gittel Marcus

IT and Design Manager

Gittel manages Grapa’s data architecture and visualization, together with CRM customization, web design and IT administration. In addition, she is responsible for the graphic design of all our marketing materials.

Ilona David

Financial Assistant

Ilona is responsible for an array of administrative duties in the finance department. She has a BA from JAMK University of Applied Sciences in Finland.

Nicole Klein

Executive Assistant to the CEO

As Executive Assistant to the CEO, Nicole manages all correspondences on behalf of Rafi Karniel, developing and maintaining close cooperation with his international contacts.

Close Menu