We’re grateful for our wonderful group of talented, motivated and good-hearted people, who help us steer Grapa into the future with professionalism, passion and dedication. Our great team has a true international flavour, with staff coming from many countries, including; Italy, Romania, Germany, Finland, United States, South Africa and England.

Rafi Karniel


Rafi is the driving force behind Grapa’s vision, goals and corporate strategy. Since his appointment as CEO in 2009, he has led Grapa’s phenomenal growth and evolvement. Rafi holds a B.A. in Law and an Master in Law and Business Management. Since April 2017, he serves as a board member of CIOPORA, an international breeders’ association.

Shachar Karniel


Shachar is the breeder of ARRA™ and Early Sweet™ table grape varieties. As a 4th generation farmer whose family have been producing grapes since 1882, Shachar’s vast experience in table grape agriculture led him to launch and manage the breeding programme at Giumarra Vineyards Corporation under its subsidiary, ARD LLC (Agriculture Research & Development). Shachar develops innovative table grape varieties, the best of which are commercialized globally by Grapa Varieties under the ARRA brand.

Adi Karniel

R & D Director

Together with Shachar, Adi develops the future ARRA varieties under the auspices of the ARD breeding programme. Adi’s expertise in soil and water management enables him to devise technical solutions for the evaluation process of table grapes and manage all the technical aspects related to plant material.

Nomi Karniel-Padan

Marketing Director

Utilizing her vast experience in international marketing, together with a childhood spent in the family vineyards, Nomi leads Grapa’s marketing and brand positioning strategy, ensuring Grapa’s place in the international table grape industry as a leading company in the development and commercialization of new table grape varieties. Nomi has a B.A. in Marketing.

Vered Karniel

Finance Director

As well as directing our financial department, Vered manages the logistics of all of Grapa’s extensive international travel and affairs abroad.

Elaine Karniel

Project Manager

Elaine is responsible for a range of Grapa’s diverse technical projects.

Alexandra Sapir

Legal Affairs Manager

As head of Grapa’s legal department, Alexandra is responsible for all aspects of international legal affairs, enforcement of IP rights and all contractual agreements. She holds a B.A. in Law and a Master in Business Administration.

Victoria Yael Miara

Intellectual Property Manager

Yael manages patents, Plant Breeders’ Rights and trademark registration for all of the table grape varieties represented by Grapa. She holds an M.Sc. in Agricultural Sciences and serves as Vice Head of Technical Experts for Fruits at CIOPORA, an international breeders’ association.

Erika Shwartzbergh


Erika performs various duties in the legal department and is responsible for all of Grapa’s legal data and data reports.

Tammy Aviad-Eshel

Executive Assistant

Tammy manages all correspondences on behalf of Shachar Karniel, developing and maintaining close cooperation with his international contacts. Tammy holds a B.A. in Psychology and Art History.

Gittel Marcus

IT and Design Manager

Gittel manages Grapa’s data architecture and visualization, together with CRM customization, web design and IT administration. In addition, she is responsible for the graphic design of all our marketing materials.

Liz Shani

QC and Content Manager

Liz manages the compilation and analyses of worldwide QC reports. She is also the content writer for Grapa’s online publications, articles and weekly newsletter.

Ilona David

Financial Assistant

Ilona is responsible for an array of administrative duties in the finance department. She has a BA from JAMK University of Applied Sciences in Finland.

Tal Katzir

Community Manager

Tal manages the company’s social media platforms, keeping all our followers up-to-date with Grapa’s news. In addition she is responsible for developing and maintaining relations with our growers, colleagues and partners worldwide.

Sherry Freudenreich

Legal Administrative Assistant

Sherry carries out an array of administrative duties of the legal affairs department.

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