team

We’re grateful for our wonderful group of talented, motivated and good-hearted people, who help us steer Grapa into the future with professionalism, passion and dedication. Our great team has a true international flavour, with staff coming from many countries, including; Italy, Romania, Germany, Finland, United States, Canada, Brazil and England.

Shachar Karniel

President
Shachar is the breeder of ARRA™ and Early Sweet™ table grape varieties. As a 4th generation farmer whose family have been producing grapes since 1882, Shachar’s vast experience in table grape agriculture led him to launch and manage the breeding programme at Giumarra Vineyards Corporation under its subsidiary, ARD LLC (Agriculture Research & Development). Shachar develops innovative table grape varieties, the best of which are commercialized globally by Grapa Varieties under the ARRA brand.

Rafi Karniel

CEO
Rafi is the driving force behind Grapa's vision, goals and corporate strategy. Since his appointment as CEO in 2009, he has led Grapa's remarkable growth and evolution. Rafi holds a B.A. in Law and a Masters in Law and Business Management. In April 2017, Rafi was elected to the Board of CIOPORA, an international breeder's association. With Rafi's vision to consolidate and unite industry stakeholders to enforce global IP protection, The Breeders’ Alliance Company was born in 2019. As one of the four founding members, Rafi holds a Board seat as well.

Adi Karniel

Director
Together with Shachar, Adi develops the future ARRA varieties under the auspices of the ARD breeding programme.

Vered Karniel

Finance Director
As well as directing our financial department, Vered manages the logistics of all of Grapa’s extensive international travel and affairs abroad.

Nomi Karniel-Padan

Commercial Director
Utilizing her vast experience in international marketing, together with a childhood spent in the family vineyards, Nomi leads Grapa’s marketing and brand positioning strategy, ensuring Grapa’s place in the international table grape industry as a leading company in the development and commercialization of new table grape varieties. Nomi has a B.A. in Marketing.

Alexandra Sapir

Legal Affairs Director
As head of Grapa’s legal department, Alexandra is responsible for all aspects of international legal affairs, enforcement of IP rights and all contractual agreements. She holds a B.A. in Law and a Master in Business Administration.

Uzi Yaron

R & D Director
Uzi is an agronomist and highly experienced farmer, holding degrees in political science, history and plant science. He has worked very closely with the ARRA programme and Karniel family for the past twenty years. Utilizing his vast experience and knowledge, Uzi contributes to the creation of new growing techniques and their implementation. As Grapa's R&D Director, Uzi supports all of Grapa's technical matters worldwide.

Elaine Karniel

Director of Business Relations
Elaine directs and oversees various projects and innovative approaches to deliver quality results with our partners. Elaine has broad institutional knowledge of Grapa, having worked cross-functionally in the company.

Ilona David

Financial Data Operator
Ilona is responsible for an array of administrative duties in the finance department. She has a BA from JAMK University of Applied Sciences in Finland.

Liz Shani

QC and Content Manager
Liz manages the compilation and analyses of worldwide QC reports. She is also the content writer for Grapa’s online publications, articles and weekly newsletter.

Keren Mizrahi

Agronomy Operation Manager
Keren is in charge of the breeding program’s technical data analysis as well as the technical department’s projects and presentations. She coordinates the agrotechnical support to the ARRA varieties' growers around the world. Keren holds a B.Sc. in Plant Science.

Leticia Silva

Technical Data Operator
Leticia is responsible for the analysis, processing and recording of all Grapa’s agrotechnical data collected from our licensees and partners worldwide. She is in charge of creating diverse technical material and reports

Elise Schrall

Executive Paralegal
Elise executes a broad range of support functions in the Legal Department; from drafting contractual agreements under the guidance and direction of the Legal Affairs Director, to maintaining up to date records of Grapa’ s licensees worldwide. Elise holds a Master of Laws from Bond University, Australia and a Master of Laws from Sorbonne University, France.

Emma Toledano

Intellectual Property Manager
Emma manages the IP Portfolio of the table grape varieties represented by Grapa, including the registration of patents, plant breeders' rights and trademarks. She holds an LLB (hons) in Law and has 20 years' experience in the IP field.

Sherry Freudenreich

Data Administrator
Sherry carries out an array of administrative duties of the legal affairs department.

Lukas Weindorf

Legal Data Coordinator
Lukas is responsible for collecting and processing plantation data reports related to our licensed growers. Additionally he is in charge of the Gesvatec labeling system which allows for worldwide traceability of the varieties that Grapa represents.

Erika Shwartzbergh

Marketing Manager
Erika is managing Grapa’s marketing campaigns, social media and the communication with Grapa’s clients.

Gittel Marcus

Design Developer
Gittel manages Grapa’s data architecture and visualization, together with CRM customization, web design and IT administration. In addition, she is responsible for the graphic design of all our marketing materials.

Nicole Klein

Project Manager
Nicole coordinates the planning and execution of several of Grapa’s projects.

Tammy Aviad-Eshel

Business Development Manager
Tammy manages the networking of Grapa’s ever growing business opportunities; extending, strengthening and maximizing the company’s horizons worldwide.

Shachar Karniel

President
Shachar is the breeder of ARRA™ and Early Sweet™ table grape varieties. As a 4th generation farmer whose family have been producing grapes since 1882, Shachar’s vast experience in table grape agriculture led him to launch and manage the breeding programme at Giumarra Vineyards Corporation under its subsidiary, ARD LLC (Agriculture Research & Development). Shachar develops innovative table grape varieties, the best of which are commercialized globally by Grapa Varieties under the ARRA brand.

Rafi Karniel

CEO
Rafi is the driving force behind Grapa's vision, goals and corporate strategy. Since his appointment as CEO in 2009, he has led Grapa's remarkable growth and evolution. Rafi holds a B.A. in Law and a Masters in Law and Business Management. In April 2017, Rafi was elected to the Board of CIOPORA, an international breeder's association. With Rafi's vision to consolidate and unite industry stakeholders to enforce global IP protection, The Breeders’ Alliance Company was born in 2019. As one of the four founding members, Rafi holds a Board seat as well.

Vered Karniel

Finance Director
As well as directing our financial department, Vered manages the logistics of all of Grapa’s extensive international travel and affairs abroad.

Adi Karniel

Director
Together with Shachar, Adi develops the future ARRA varieties under the auspices of the ARD breeding programme.

Nomi Karniel-Padan

Commercial Director
Utilizing her vast experience in international marketing, together with a childhood spent in the family vineyards, Nomi leads Grapa’s marketing and brand positioning strategy, ensuring Grapa’s place in the international table grape industry as a leading company in the development and commercialization of new table grape varieties. Nomi has a B.A. in Marketing.

Alexandra Sapir

Legal Affairs Director
As head of Grapa’s legal department, Alexandra is responsible for all aspects of international legal affairs, enforcement of IP rights and all contractual agreements. She holds a B.A. in Law and a Master in Business Administration.

Uzi Yaron

R & D Director
Uzi is an agronomist and highly experienced farmer, holding degrees in political science, history and plant science. He has worked very closely with the ARRA programme and Karniel family for the past twenty years. Utilizing his vast experience and knowledge, Uzi contributes to the creation of new growing techniques and their implementation. As Grapa's R&D Director, Uzi supports all of Grapa's technical matters worldwide.

Elaine Karniel

Director of Business Relations
Elaine directs and oversees various projects and innovative approaches to deliver quality results with our partners. Elaine has broad institutional knowledge of Grapa, having worked cross-functionally in the company.

Ilona David

Financial Data Operator
Ilona is responsible for an array of administrative duties in the finance department. She has a BA from JAMK University of Applied Sciences in Finland.

Liz Shani

QC Manager
Liz manages the compilation and analyses of worldwide QC reports. She is also the content writer for Grapa’s online publications, articles and weekly newsletter.

Keren Mizrahi

Agronomy Operations Manager
Keren is in charge of the breeding program’s technical data analysis as well as the technical department’s projects and presentations. She coordinates the agrotechnical support to the ARRA varieties' growers around the world. Keren holds a B.Sc. in Plant Science.

Leticia Silva

Technical Data Coordinator
Leticia is responsible for the analysis, processing and recording of all Grapa’s agrotechnical data collected from our licensees and partners worldwide. She is in charge of creating diverse technical material and reports

Elise Schrall

Executive Paralegal
Elise executes a broad range of support functions in the Legal Department; from drafting contractual agreements under the guidance and direction of the Legal Affairs Director, to maintaining up to date records of Grapa’ s licensees worldwide. Elise holds a Master of Laws from Bond University, Australia and a Master of Laws from Sorbonne University, France.

Emma Toledano

Intellectual Property Manager
Emma manages the IP Portfolio of the table grape varieties represented by Grapa, including the registration of patents, plant breeders' rights and trademarks. She holds an LLB (hons) in Law and has 20 years' experience in the IP field.

Sherry Freudenreich

Data Administrator
Sherry carries out an array of administrative duties of the legal affairs department.

Lukas Weindorf

Legal Data Coordinator
Lukas is responsible for collecting and processing plantation data reports related to our licensed growers. Additionally he is in charge of the Gesvatec labeling system which allows for worldwide traceability of the varieties that Grapa represents.

Erika Shwartzbergh

Marketing Manager
Erika is managing Grapa’s marketing campaigns, social media and the communication with Grapa’s clients.

Gittel Marcus

Design Developer
Gittel manages Grapa’s data architecture and visualization, together with CRM customization, web design and IT administration. In addition, she is responsible for the graphic design of all our marketing materials.

Nicole Klein

Project Manager
Nicole coordinates the planning and execution of several of Grapa’s projects.

Tammy Aviad-Eshel

Business Development Manager
Tammy manages the networking of Grapa’s ever growing business opportunities; extending, strengthening and maximizing the company’s horizons worldwide.