Let's talk about ARRA

This is a busy time for the ARRA varieties in Italy. Although the Italian ARRA grapes are not yet being harvested, the ARRA brand was represented at the Macfrut Exhibition and Table Grape Symposium, which took place in Rimini, Italy.

Marco Tempesta, Agronomist from the AVI team, notes “it has been a great opportunity to meet old and new sub-licensees interested in planting the ARRA varieties. All three days were super busy at the stand with great enthusiasm regarding the table grape sector.” 

The first day of the symposium focused mainly on the technical and genetic aspects of the industry. The AVI team gave a lecture about the ARRA breeding program, emphasizing the agronomic technical support at the disposal of the ARRA growers, ensuring the genetic features of the varieties are fully expressed. They were followed by Azhar Tambuwala from Sahyadri Farms, the ARRA Varieties Exclusive Representative in India, who discussed India and the table grape industry. Azhar recaps: “The fair was very good and had plenty of people from the global industry, with lots of good viewpoints and presentations to learn from. The audience was appreciative to learn of India’s potential, especially as they did not know much about our industry, which is rarely formally spoken of”.

The second day, was more commercially oriented, spotlighting on market and production trends, involving the world’s top players. Carlo Lingua, CEO of AVI, gave an intresting lecture.

Following the successful attendance at Macfrut, we are looking forward for another Italian industry event: Fruitnet Grape Congress taking place in Bari, Puglia, Southern Italy. Puglia has been a commercial center for table grapes for many decades, and now is a center of renewal in varieties and growing practices, also including ARRA varieties. The congress highlight will be guided field visits to local vineyards.

See you there!

Fruitnet Grape Congress- Bari, Italy

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ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.