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Andre in the ARRA Mediterranean

We continue to feature the preparations for the upcoming ARRA harvest season in the Mediterranean countries. Andre Vermaak, Grapa’s Global Tech Support Advisor is continuing to visit the ARRA cultivators in great effort to assist and provide them with any needed support. In this edition, we will focus on Morocco.

A Morrocan ARRA Fest

Andre recently visited ARRA growers in southern Morocco near Agadir, where they grow ARRA Passion Fire™, Early Sweet™, and ARRA Sugar Drop™. He was excited about the excellent fertility of all these varieties, noting that it is the best he had seen in the past few years. Currently, the growers are focusing on shortening the bunches and managing the crop after flowering. Andre particularly emphasized how growers followed the growing protocols closely, which yielded fantastic results. The Early Sweet harvest is expected to start in mid-May, and the crop appears to be in remarkable condition.

Delassus Team in their Taroudant farm
Delassus Team in their Taroudant farm
Societe Agricole Guiro team in Taroudant
Societe Agricole Guiro team in Taroudant
With Meriem Soulali, Coopérative Agricole M'brouka GROUP at the vineyards
With Meriem Soulali, Coopérative Agricole M'brouka GROUP at the vineyards

Similarly, ARRA growers around Marrakech are also achieving impressive results, with high fertility and strict adherence to protocols. The quality of the crop is exceptionally high, with the harvest expected in June. Andre is delighted and confident of how this promising season will unfold for Moroccan ARRA growers.

With Khalifa Smari, Farm & Production Manager, Elite Harvest Maroc
With Khalifa Smari, Farm & Production Manager, Elite Harvest Maroc
ARRA Sugar Drop at Elite Harvest Maroc
ARRA Sugar Drop at Elite Harvest Maroc
Early Sweet at Les Vergers du Soleil
Early Sweet at Les Vergers du Soleil

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ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.