ARRA Field Days: California Agosto 2023

En la semana del 21 al 26 de agosto, nuestros queridos visitantes de todo el mundo fueron guiados en pequeños grupos por los representantes territoriales de ARRA, garantizando una experiencia enfocada y personalizada de toda la gama ARRA. Entre las variedades expuestas, la línea Red Factor de ARRA ocupó un lugar central, junto con la cautivadora nueva línea de variedades de sabor.

La cena festiva conmemoró los 30 años de cultivo de uva de mesa dirigidos por Shachar Karniel y se produjo un vídeo conmemorativo muy especial, gracias al equipo de Lucentlands Media.

Esta memorable semana, tras el paso de la tormenta tropical Hilary, brindó una oportunidad especial para comprobar de primera mano la resistencia y la capacidad de recuperación de las variedades ARRA frente al clima extremo y cambiante del planeta.

Nos alegró ver que caras conocidas y nuevas nos acompañaron en esta gran semana.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.