WEBINAR ARRA MYSTIC DREAM™

ARRA Mystic Dream ™ fue el tema del tercer y último seminario web realizado por Grapa donde se presentaron las excepcionales cualidades y características de esta variedad y se  mostró la producción en Italia y Grecia justo antes de la cosecha.

Shachar Karniel, criador de variedades de ARRA y Nomi Karniel-Padan, directora comercial de Grapa, dieron la bienvenida a dos invitados: Mark Tweddle, CEO & Joint MD de Jupiter Group y Carlo Lingua, director ejecutivo de AVI s.r.l.

Jupiter es el titular de la licencia maestra para las variedades ARRA ™ en Grecia e India y AVI s.r.l. es el representante territorial exclusivo de las variedades ARRA™ y Early Sweet™ en Europa. Mark y Carlo compartieron su tercer año de experiencia en la comercialización y producción de ARRA Mystic Dream ™ con los asistentes.

Mark afirmó: “Hoy en día, la cuota de mercado de las variedades negras está ligeramente aumentando debido a las preferencias de los consumidores y ARRA Mystic Dream es una variedad que definitivamente influirá en el aumento de la demanda de uvas negras”.

Mira otros eventos a continuación:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.