Open Field Day: Italy

On November 20th, Last week an ARRA Field day was held in Sicily, Italy.
The event, was organized thanks to the collaboration between Barbera International, ARRA licensee and Avi, the exclusive territorial representative for the ARRA™ varieties in Europe with the participation of Novello & C. company.

During the visit, Avi’s  Agronomists, Maurizio Simone and Marco Tempesta along with Mario Martello (agronomist of Barbera), discussed the characteristics of the variety and deepened the topics related to production, vineyard management and the importance of following the growing guidelines. ARRA varieties have been available in Sicily for years and continue to attract the attention of markets, especially ARRA Sugar Drop™, ARRA Passion Glow™ and ARRA Sweeties™.

Check out our other recent events below:

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.