After the successful Early ARRA™ Virtual Field Days webinars held in July, we repeated in August with our ARRA™ Mid-Late and Late Varieties Field Days.
Although it was the second round of the ARRA virtual tours, it felt very strange not to have the opportunity to meet face to face and to share the experience of seeing and tasting the varieties together in the field as we used to do in the ‘good old days’ before Covid-19.
On the other hand, the ‘new normal’ presented, once more, the opportunity for hundreds of people, who otherwise would not have had the chance to be physically present at the field days, to attend the virtual ARRA field days (without the added delights of jet-lag and 40°C heat!).
The Crush Everyone’s talking about!
Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”
Igniting the senses
Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.
Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.
Sharing the passion – Right now in Southern Africa:
“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming
We’ve heard other growers excited about this year’s performance.
“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”
Start the season with a Kiss
This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.