ARRA Fire Crunch™ Ignites Success: A Game-Changer for Peru's Grape Industry

Field Day Heating Up Interest

Following the ARRA Fire Crunch™ Field Days in Piura last month, an additional day was held in a trial block in Ica, Peru, that showcased remarkable success with great productivity. The photos clearly depict the outstanding performance of this variety, generating widespread enthusiasm among attendees. Representatives from leading companies in Peru were present to be part of the ARRA Fire Crunch festivities.

ARRA Fire Crunch has emerged as a potentially game-changing variety for the Peru table grape industry, particularly due to its non-blackening characteristics, which has generated excitement and anticipation among industry stakeholders. The positive reception and high level of interest observed during the event signify the impact this variety will make in the sector.

Delighting in the Crunch: Agricola Don Ricardo’s Fiery Red

Further success stories continue at Agricola Don Ricardo trial blocks, where noteworthy results have been achieved with ARRA Fire Crunch. While the photos vividly capture the grape’s fiery red hue, exquisite bunch formation, what remains unseen is the remarkable crunch—something that can only be experienced firsthand. So, if you’ll be at Fruit Logistica next month, you can come try it at our stand.

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ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.