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Coming Soon: ARRA Fire Crunch™ in Peru

The red variety that is becoming the focal point of the ARRA program in Peru is ARRA Fire Crunch™. This early-mid red variety boasts a unique fire-red colour. The crunchy, large berries and well-balanced taste provide a supreme eating experience. It’s a fertile and easy-to-grow variety with uniform colour that stays red on the vine and doesn’t get dark over time. It also tolerates rain and offers unparalleled cold storage capability as well as shelf-life capacity.

Everyone wants ARRA Fire Crunch™ - First Glimpse in Piura

Karl Conrads, Founder and CEO of Grapasa, the territorial representative for the ARRA™ varieties in South America, provides a sneak peek.

“This year the ARRA Fire Crunch variety makes its debut in Peru. The vines were planted only 10 months ago and are already demonstrating their qualities such as fertility, ease of management and outstanding fruit quality.”

The first harvest of this season will start on 20th of November. 

ARRA Fire Crunch 3 weeks before harvest in Piura
ARRA Fire Crunch 3 weeks before harvest in Piura
ARRA Fire Crunch 3 weeks before harvest, in Piura
ARRA Fire Crunch 3 weeks before harvest, in Piura

Click to see what Georgios Bitsakos, Grapa’s Head of Brand Marketing, has to say about the ultimate red variety (in California August 2023).

ARRA Honey Pop™ - This is WOW!

ARRA Honey Pop at the test block in Piura is showing good fertility, uniform bunches, good berry size, good shape, good colour, good crunchiness, or in Karl’s words: “this is WOW!”

ARRA Honey Pop shape
ARRA Honey Pop shape
ARRA Honey Pop berry size
ARRA Honey Pop berry size
ARRA Honey Pop bunch
ARRA Honey Pop bunch

Managers from a leading international retailer visiting Peruvian growers, mentioned that their favorites are ARRA Fire Crunch and ARRA Honey Pop. Stay tuned to see how the season unfolds…

Click here to let us know if you are planning on visiting Peru, we would be delighted to coordinate a visit to see the ARRA Fire Crunch and ARRA Honey Pop at their best and some other surprises….

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ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.