We take our reds very seriously! That’s why we’ve developed a line of red grape varieties that in many ways are game changers for the industry. Our ultimate red grape line includes varieties that are visually stunning, deliver a unique eating experience, boast unbeatable storage and shelf life capabilities.  Becoming ever more important the varieties have the ability to thrive in diverse, and extreme climates. Thanks to the Red factor, our precise varietal harvesting sequence, we can stretch the grape season to its fullest potential.

A Red for Every Season

Ready for the hottest new red grapes? Look no further than the ARRA Red Factor line. Joining the commercial ARRA Passion Fire, our three new trademarked reds – ARRA Fire Kiss, ARRA Fire Crunch, and ARRA Cherry Crush – will set your taste buds ablaze and take the grape game to the next level. Ready to raise the bar for red grapes?


Very Early


Early


Early Mid


Mid Late

ARRA Cherry Crush Spotlight

We have a crush on this intense cherry-colour variety with its large, elongated, berries. This mid-late variety that boasts excellent sugar-acid balance, cherry notes and sensational crunch, delights in appearance, taste and eating experience. Proven to be fully rain resistant, the variety also has excellent fertility and exceptional storage ability. It is the ultimate long shipping variety with the best shelf life in the industry.

ARRA Cherry Crush literally has it all!

ARRA Fire Crunch Spotlight

The early-mid red variety boasts a unique fire-red colour. The extremely crunchy, large berries and well-balanced taste provide a supreme eating experience. It’s a fertile and easy-to-grow variety with uniform colour that stays red on the vine and doesn’t get dark over time. This variety also withstands rain and offers unparalleled cold storage capability and shelf-life capacity.

In short: THE ULTIMATE RED!

Industry Testimonials

ARRA Passion Fire™

This established early red variety boasts a beautiful, natural, full red colour. Its large, crunchy berries offer a fantastic eating quality. Good productivity, extraordinary hanging ability, shipping durability and shelf life, make it a choice early red.

ARRA Fire Kiss™

One of the earliest existing red variety in the market ripens naturally 4-5 days before Flame. The advantageous short cycle, natural full red colour, together with large, sweet, crunchy berries make this a perfect Flame replacement. ARRA Fire Kiss has proven to be very fertile and grower friendly, as well as bearing great post-harvest and shipping qualities.

ARRA Cherry Crush™

We have a crush on this intense cherry-colour variety with its large, elongated, berries. This mid-late variety that boasts excellent sugar-acid balance, cherry notes and sensational crunch, delights in appearance, taste and eating experience. Proven to be fully rain resistant, the variety also has excellent fertility and exceptional storage ability. It is the ultimate long shipping variety with the best shelf life in the industry. 

ARRA Fire Crunch™

The early-mid red variety boasts a unique fire-red colour. The extremely crunchy, large berries and well-balanced taste provide a supreme eating experience. It’s a fertile and easy-to-grow variety with uniform colour that stays red on the vine and doesn’t get dark over time. This variety also withstands rain and offers unparalleled cold storage capability and shelf-life capacity.

ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.