A revolutionary cultivar
Bred by Shachar Karniel, tiqi was recognized by Grapa for its exceptional eating experience, which warranted an equally impactful way of reaching consumers.
“After four years of intensive yet exciting teamwork behind the scenes, we are proud to introduce to the world a brand that will change the table grape category,” said Grapa Global CEO Rafi Karniel, in a statement.
The executive emphasized the positive feedback received from retailers around the world after trying tiqi for the first time.
“[They] are telling us that it has been a long time since the fresh produce industry has seen something as unique and exciting as tiqi,” he added.
The unparalleled eating experience of tiqi
According to Grapa, the red seedless grape combines a pronounced crunch with a layered flavor profile “that doesn’t necessarily reveal itself all at once.”
“Different flavor notes can emerge from one bite to the next, while a subtle aroma adds another dimension to the eating experience,” the press release reads.
Grapa conceived tiqi as a versatile food, ready to be shared with friends, for snacking at a desk or eating on the move. To complement this profile, the fruit comes in a transparent grab-and-go pot that supports that flexibility, allowing the grapes to be washed and drained directly inside.
The idea, the company says, is captured simply under the slogan “Anytime is tiqi time.”
Building the international route to market
Commercialization for tiqi is managed by Fruitips (Fruit IP Solutions), a joint venture between Grapa Global and TopFruit International.
The partnership builds on a relationship spanning over two decades, with the latter having represented Grapa varieties in South Africa since the early days of the breeding program.
