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Creation is our Nature- It's Breeding Time!

Shachar Karniel the breeder of the ARRA Varieties and the breeding team have gathered at the ARRA breeding site in California to conduct the annual cross-breeding procedure, creating and evaluating new selections of ARRA varieties. The market preferences for table grape consumption are very dynamic and predicting future market trends is difficult. Developed by a natural process of cross-breeding, the ARRA program is continuously expanding to create table grape varieties that meet the ever-changing demands of the marketplace. We have set out to create table grape varieties that boast unique advantages, such as having the earliest white, red, and black selection in the world.

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Aiming for future ARRA: loved by farmers and consumers

Being part of a generation-long farming family, we also devote ourselves to creating varieties that farmers love to grow and consumers love to eat. We are proud to produce varieties known for their short cycles which translates to early harvest and economic efficiency. The result is new varieties that are more sustainable and efficient and also feature high yields and long shelf life.

In light of the world’s climate change and extreme weather conditions, the ARRA varieties, grown globally, in diverse climates and conditions, proudly offer a solution to benefit the growers and allow them to overcome challenges like rain and minimize the risks they face.

ARRA Field Days - The best is yet to come

All this exciting creation comes into play at the annual ARRA California Field Days. When we have the exclusive opportunity to share the captivating selection of ARRA creation with our partners and colleagues.
This is the best time and place to experience all that the ARRA program has to offer, with tailor-made tours at the ARRA breeding site and commercial vineyards. 

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ARRA Cherry Crush™

The Crush Everyone’s talking about!

Tony Calvillo, Vice President of International Business Development, Dayka & Hackett LLC, shared: “Today, we visited the ARRA Cherry Crush—a grape variety that exceeds the expectations of growers, consumers, and retailers alike. We are thrilled to witness its remarkable potential. Boasting an alluring cherry colour, impressive size, abundant production, and a perfect balance of taste and crunch, ARRA Cherry Crush creates a mutually beneficial scenario for discerning producers, consumers, and retailers.”

ARRA Fire Crunch™

Igniting the senses

Just in time for the festive season, the inaugural batch of ARRA Fire Crunch™ made its way from Peru to the USA. Karl Conrads, founder, CEO of Grapasa accompanied the first year vines from budbreak all the way to Walmart facilities in Los Angeles.

Don’t miss the footage, showing this landmark arrival, now the sky’s the limit.

ARRA Passion Fire™

Sharing the passion – Right now in Southern Africa:

“It’s a great, beautiful grape, we are having a great time packing it.” shares Gabriel Viljoen of G.P. Viljoen Farming

We’ve heard other growers excited about this year’s performance.

“The ARRA Passion Fire was probably the most beautiful red grapes around on our farms.”

ARRA Fire Kiss™

Start the season with a Kiss

This year, attendees got a firsthand look at ARRA Fire Kiss™ in Egypt. What stood out was how distinctly different it was from the Flame, leaving no doubt that it is the perfect Flame replacement.